Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Growth

CRO strategy and eCommerce performance improvement at Leroy Merlin

After a process of immersion in the organization's data flows, teams and priorities, we defined a framework that integrates analysis, research and experimentation into a single continuous learning system. Our role has been to transform CRO into a strategic lever that connects data, customer experience and business, unifying signals from multiple sources and translating them into actionable decisions. The project has allowed us to accelerate local experimentation, give narrative to the impact and consolidate a collaborative model between UX, CX and CRO oriented to the continuous improvement of conversion and customer experience.

Growth Product

Growth of Santander Open Academy metrics through experimentation.

In collaboration with the Bank's teams, we are working on a continuous improvement process to optimize conversion funnels and reduce user drop-off in critical parts of the navigation. Through iterations based on user behavior and motivation, experiments have been continuously launched to incrementally improve accessibility, experience and navigation.

Growth Product

Digital Shopping Experience Enhancement and Design System support.

Integrated in Obramat's Digital team, we support in the redesign of digital tools that improve the shopping experience. Some of the specific functions we perform include the complete audit of the digital channel, the redesign of screens and flows to optimize business KPIs. Likewise, we support the global team in the creation of a Design System focused on the continuous improvement of conversion and the fulfillment of objectives.

Growth

Generation of ecommerce performance improvement hypotheses under CRO strategy.

Based on qualitative interviews with customers and behavioral analytical information, we proposed a backlog of hypotheses for improving KPIs to increase CLTV.

Growth

Improvement plan, use and conversion of digital platforms of a B2B company.

We implemented in Fluidra a continuous improvement methodology based on data, optimizing markets and stores through CRO methodologies: we defined KPIs, created a tracking dashboard and optimized the use of tools... building an A/B testing plan.

Growth Strategy

CRO strategy and ecommerce performance improvement.

We accompanied the brand's ecommerce team in improving the platform's business KPIs by designing and executing a CRO strategy for the fragrance and fashion categories.

Growth

Collaboration in optimizing the commercial performance of digital assets.

By analyzing user behavioral data, we assist the marketing team in the generation and implementation of proposals to improve the ability to attract new customers from various digital assets.

Growth

CRO strategy and performance improvement of Carolina Herrera’s ecommerce.

Through the design and execution of a CRO strategy for the fragrance, makeup and fashion categories, we accompanied Carolina Herrera's ecommerce team in improving the platform's business KPIs.