Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

45
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Product Strategy

Redesign of app to improve customer engagement

The company aimed to increase the CLTV of its customers by increasing customer loyalty. To do so, we assisted the digital product team in a research process with real estate buyers. With what we learned from that research, we defined a design strategy, worked through a series of joint ideation and prioritization meetings, and defined the key flows and screens of the application.

Product Strategy

Definition of the value proposition of a platform that gathers advantages for customers.

After a process of immersion and understanding of the vision of different teams and departments (customer experience, marketing, commercial), we jointly defined the company's value proposition of a common space that would strengthen the brand's relationship with its customers.

Strategy

Collaboration in the development of the CX team.

Under the leadership of Leroy Merlin's Customer Experience team, we work to support them with a series of profiles that help them accelerate the implementation of specific initiatives to improve the omnichannel experience of the company's customers.

Strategy

Integration of the end customer experience in Fluidra’s digital ecosystem.

We addressed the challenge of designing for end users in a traditional B2B model, finding implementable ideas that generate a win-win-win relationship between Fluidra, its local customers and end users. We conducted immersion workshops, interviews and ideation sessions, segmenting the audience and creating a needs map. We defined a catalog of more than 50 ideas, prioritizing and selecting some of them for their implementation plan.

Strategy

Envisioning the future of the omnichannel digital experience for QSR.

In collaboration with the Digital Transformation area of Food Delivery Brands we created a Futures Design project to guide the transformation phases, understand and achieve their aspirational vision in their investment and global company context.

Strategy

Order journey mapping and QSR performance roadmap.

As part of Telepizza's digital transformation process, an “as is” mapping of the omnichannel user experience was carried out to develop a new relationship model. As a global partner, we worked on the digital CX vision, the blueprint and customer journey mapping, identifying opportunities and initiatives to improve the customer experience and align it with the company's strategic plan.

Strategy

Analysis, strategy and implementation roadmap for the improvement of the in-station customer experience of a car rental company.

Through an agile and collaborative approach, we work with Europcar's global CX team to redefine and drive their customer experience. This process included extensive research, conceptualization of experience axes, identification of customer behaviors and implementation of proof-of-concepts in three markets. The result is an innovation framework and implementation guidelines to ensure a consistent brand experience globally.

Growth Strategy

Redefining the cruise line traveler experience to maximize customer lifetime value.

In an agile project with different phases, a roadmap was developed for Pullmantur's Digital Transformation and Customer Experience area, with phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as quick wins for immediate improvement, achieving a single vision of the customer throughout the company.

Strategy

Identification of growth opportunities in the digital channel with professional audiences.

We collaborated with Obramat's client, ecommerce and omnichannel teams to identify growth opportunities by understanding and activating the role of the digital channel in professional audiences. Strategic project that included customer research, mapping of a Blueprint integrating data and internal capabilities, and the ideation and prioritization of improvement initiatives based on business criteria and needs of professional shoppers.

Strategy

Omnichannel strategy design for Europe to improve the relationship with doctors and nurses.

In collaboration with various stakeholders of one of the largest pharmaceutical companies in the world, we worked on the design of a relational strategy based on the in-depth knowledge of medical professionals. The project included the characterization of attitudinal profiles, the design of actionable customer journeys and the elaboration of a communication playbook with key messages and relevant channels.

Strategy

Definition of value proposition and design of a global digital payment service to improve the relationship with merchant owners.

In collaboration with the marketing and operations teams of Ingenico, a world leader in payment methods, we carried out a project to design a series of digital services to improve the company's relationship with merchant owners.

Strategy

Analysis and roadmap for the multilingual strategy of an insurance company.

We help build a criteria and define a roadmap that enhances an insurer's customer experience through language adaptation of touch points. Through a thorough analysis of the market, legislation, technology and existing assets, we identify the priority languages and the actions needed to align customer needs with the company's vision, ensuring a realistic and ambitious plan.

Strategy

Challenging assumed knowledge about customers captured by digital channel to elevate its impact on a health insurance company.

In order to understand and challenge assumed commercial biases, we delved into the behavior of customers according to different digital sales channels, their offers, on boarding, expectations and specific customer value. Together with the insurer, we built a new definition of the importance of this customer typology, established a roadmap of more than 30 initiatives and opportunities to improve the segment's impact on the company's customer portfolio in terms of acquisition, on boarding and retention.

Strategy

Design of a plan to improve the attraction and loyalty of foreign clients of an insurance company.

We collaborated with an insurance company in the design of a methodology to identify and implement initiatives to maximize the CLTV of their foreign clients. Through interviews, data analysis and co-creation sessions, we structured and prioritized initiatives to improve the acquisition, recruitment, experience, loyalty and retention of this segment, ensuring a stronger and more personalized relationship.

Strategy

Redefinition of customer loyalty strategy for a health insurance company.

We collaborated with DKV's Strategic Marketing team in the evolution of the overall customer engagement strategy through the analysis of current strategy, customer segmentations, journeys and omnichannel communications and current automations.

Strategy

Defining the experience of a future e-commerce experience of a pet food company.

Based on the Salesforce ecosystem, we collaborated in the definition of Affinity's digital experience for its future online sales. In collaboration with its technology partner, we developed the Service Design and Product design project, maximizing the possibilities of SF Commerce and ensuring high coordination to meet the requirements and needs of the client.