Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

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Product Strategy

Redefining the Role of the Digital Channel for a Global Telco in B2B.

We conducted a deep analysis of the internal and external needs of a global company in the Telco sector, mapping the customer journey and redefining the end-to-end digital platform and experience. We defined a strategy, created a design system, built a technological platform and redefined commercial content, integrating Pardot for lead scoring and processing.

Product Strategy

Redesign of private area for installers.

Based on a research process to identify friction points in the current web, we defined an user experience that would meet the needs and expectations of users, validating the proposed solution and aligning its viability with the technology team.

Strategy

Redesign of the digital ecosystem roadmap.

In collaboration with SIMON's team, and with the objective of aligning its digital ecosystem with the company's strategy, we conducted an operational audit and a competitive analysis to define a strategic roadmap, viable and grounded, that will guide the evolution and growth of SIMON's digital assets in the short, medium and long term.

Product Strategy

Redefining Universia: value offer, positioning and construction of a new digital experience.

We collaborated with the Bank's team in the conceptualization and launch of Universia's new value offer, transferring its new approach to employability in the evolution of branding and a new digital platform with new functionalities.

Growth Strategy

Ideation and construction of use cases for the implementation of Salesforce in the digital platforms of Santander Universities to improve user value.

We collaborate with the digital experience team in the ideation, mapping and documentation of use cases, prioritizing the most relevant to implement in the short term, evaluating their impact on the business, technical feasibility and value for the user, in order to enhance innovation and improve the user experience in all phases of the Journey.

Strategy

Analysis, strategy and implementation roadmap for the improvement of the in-station customer experience of a car rental company.

Through an agile and collaborative approach, we work with Europcar's global CX team to redefine and drive their customer experience. This process included extensive research, conceptualization of experience axes, identification of customer behaviors and implementation of proof-of-concepts in three markets. The result is an innovation framework and implementation guidelines to ensure a consistent brand experience globally.

Growth Strategy

Redefining the cruise line traveler experience to maximize customer lifetime value.

In an agile project with different phases, a roadmap was developed for Pullmantur's Digital Transformation and Customer Experience area, with phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as quick wins for immediate improvement, achieving a single vision of the customer throughout the company.

Product

Inspiration as a conversion lever in a retailer’s digital platform in LATAM.

We designed a new inspiring shopping experience for a furniture retailer in LATAM, using the Modular Design Sprint methodology. The resulting digital platform facilitates the navigation through the product catalog, offering alternatives and inspiring solutions that increase the diffusion and conversion capacity of the digital catalog.

Strategy

Identification of growth opportunities in the digital channel with professional audiences.

We collaborated with Obramat's client, ecommerce and omnichannel teams to identify growth opportunities by understanding and activating the role of the digital channel in professional audiences. Strategic project that included customer research, mapping of a Blueprint integrating data and internal capabilities, and the ideation and prioritization of improvement initiatives based on business criteria and needs of professional shoppers.

Strategy

Omnichannel strategy design for Europe to improve the relationship with doctors and nurses.

In collaboration with various stakeholders of one of the largest pharmaceutical companies in the world, we worked on the design of a relational strategy based on the in-depth knowledge of medical professionals. The project included the characterization of attitudinal profiles, the design of actionable customer journeys and the elaboration of a communication playbook with key messages and relevant channels.

Strategy

Research to understand the process of program search and selection by potential students.

We conducted qualitative research in five countries to understand the motivations and the process of searching and choosing a specific training center and program by a sample of different profiles of potential students in order to design the site to optimize the number of leads.

Strategy

Roadmap design for a new retail services application.

In collaboration with the headquarters and market teams, we supported the definition and design of a roadmap for a retail services application in three areas (Europe, Latin America and Asia), aligning strategy, internal capabilities, local customer needs and legislation in each market.

Strategy

Research for the design of a digital service for business owners.

We assisted the Ingenico team in the design and execution of a research project in five countries in order to lay the foundations of a relationship between the company and its customers based on the digital channel.

Strategy

Definition of value proposition and design of a global digital payment service to improve the relationship with merchant owners.

In collaboration with the marketing and operations teams of Ingenico, a world leader in payment methods, we carried out a project to design a series of digital services to improve the company's relationship with merchant owners.

Product Strategy

Optimization of the recruitment process from a qualitative perspective of a leading educational institution.

Through qualitative research, we helped the IE (Instituto de Empresa) marketing and sales team to optimize the student recruitment process by identifying aspects that would improve navigation and awareness of IE's value proposition.

Strategy

Research for the launch of a new product.

We designed and carried out a qualitative research with snack consumers to help one of Grefusa's brands in the positioning and launching strategy of a new product.