Telecommunications Spain’s telecom industry continues to undergo significant change and remains one of the most competitive sectors in the market.Key ChallengesAdvanced 5G Rollout 5G technology is reaching maturity, bringing improvements in latency and network capacity that open the door to new services and experiences.Artificial Intelligence and Automation Telecom companies are integrating AI into their operations to increase efficiency and deliver more personalized services with greater agility.Cybersecurity With rising connectivity, cybersecurity has become a top priority to protect networks and user data.From the customer’s perspective, the main challenges are:Enhancing the Customer Experience Improving customer experience is a key lever for building loyalty in a saturated market.Growing Demand for High-Speed Connectivity Customers expect fast and stable connections—especially with the rise of remote work and high-bandwidth activities like streaming.Omnichannel Customer Support Customers expect to engage with companies through multiple channels (phone, chat, social media, etc.) and demand a seamless, efficient experience across all of them.Privacy and Data Security Concerns Consumers are increasingly concerned about how their personal data is handled, making transparency and trust essential. Success Stories Product Creation of a tiered design system for a telco’s B2B business. Based on Telefónica's Design System and coinciding with the rebranding of the company, we took the opportunity to build, compose and document a specific tier of the B2B business looking for scalability and future efficiency. Get in touch Product Generating a content strategy to support sales on a telco’s global B2B business platform. We implemented a content strategy to redesign Telefonica's global b2b site, transforming it into a content-driven sales tool. We conducted a research plan to create a Content Driven Design culture, making the TGS website to be used as a product catalog with personalized speeches, adapting a more relevant role in the organization. Get in touch Product Strategy Redefining the Role of the Digital Channel for a Global Telco in B2B. We conducted a deep analysis of the internal and external needs of a global company in the Telco sector, mapping the customer journey and redefining the end-to-end digital platform and experience. We defined a strategy, created a design system, built a technological platform and redefined commercial content, integrating Pardot for lead scoring and processing. Get in touch Growth Generation of ecommerce performance improvement hypotheses under CRO strategy. Based on qualitative interviews with customers and behavioral analytical information, we proposed a backlog of hypotheses for improving KPIs to increase CLTV. Get in touch Product Redesign of the digital experience to increase the commercial performance of a telco’s web platform and app. Together with Lowi's business and digital team, we executed a redesign project of its main digital assets (private web area and app) to elevate and refresh its interface while building a renewed design system focused on the main sales flows with the objective of increasing the transactional ease and up/crosseling of products and services. Get in touch Ver más Want to explore more of our work? Let us show you real-world examples of how we’ve helped clients across each of these industries. Ver casos de éxito We love sharing knowledge. Explore our guides. We foster a culture of shared knowledge by publishing the insights we gain along the way. Ver guías