CRO strategy and eCommerce performance improvement at Leroy Merlin

After a process of immersion in the organization's data flows, teams and priorities, we defined a framework that integrates analysis, research and experimentation into a single continuous learning system. Our role has been to transform CRO into a strategic lever that connects data, customer experience and business, unifying signals from multiple sources and translating them into actionable decisions. The project has allowed us to accelerate local experimentation, give narrative to the impact and consolidate a collaborative model between UX, CX and CRO oriented to the continuous improvement of conversion and customer experience.