A new content strategy to elevate the experience of a pharma’s digital platform for physicians.

Product

We conducted a comprehensive audit of the content on the Pfizer Pro platform, defining a complete roadmap for future creation and curation. We coordinated conversations with users to understand their needs, audited existing content and established points for improvement. We created a detailed guide for the editorial team and updated the content with best practices. The result is a complete audit document and content guide, adapting modules according to learnings and gaining internal relevance in the sector.

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