{"version":"1.0","provider_name":"Tribal WW Spain","provider_url":"https:\/\/www.tribalworldwide.es\/en\/","author_name":"Gonzalo S\u00e1nchez","author_url":"https:\/\/www.tribalworldwide.es\/en\/author\/gonzalo-sanchez\/","title":"Redefining the cruise line traveler experience to maximize customer lifetime value. - Tribal WW Spain","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"grT0SIXH81\"><a href=\"https:\/\/www.tribalworldwide.es\/en\/projects\/travel-tourism-45\/\">Redefining the cruise line traveler experience to maximize customer lifetime value.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.tribalworldwide.es\/en\/projects\/travel-tourism-45\/embed\/#?secret=grT0SIXH81\" width=\"600\" height=\"338\" title=\"&#8220;Redefining the cruise line traveler experience to maximize customer lifetime value.&#8221; &#8212; Tribal WW Spain\" data-secret=\"grT0SIXH81\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.tribalworldwide.es\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.tribalworldwide.es\/wp-content\/uploads\/2025\/04\/88-Pullmantur.jpg","thumbnail_width":822,"thumbnail_height":616,"description":"In an agile project with different phases, a roadmap was developed for Pullmantur&#8217;s Digital Transformation and Customer Experience area, with phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as quick wins for immediate improvement, achieving a single vision of the customer throughout the company."}