{"version":"1.0","provider_name":"Tribal WW Spain","provider_url":"https:\/\/www.tribalworldwide.es\/en\/","author_name":"Gonzalo S\u00e1nchez","author_url":"https:\/\/www.tribalworldwide.es\/en\/author\/gonzalo-sanchez\/","title":"Challenging assumed knowledge about customers captured by digital channel to elevate its impact on a health insurance company. - Tribal WW Spain","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"QYmmz0OKH7\"><a href=\"https:\/\/www.tribalworldwide.es\/en\/projects\/travel-tourism-77\/\">Challenging assumed knowledge about customers captured by digital channel to elevate its impact on a health insurance company.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.tribalworldwide.es\/en\/projects\/travel-tourism-77\/embed\/#?secret=QYmmz0OKH7\" width=\"600\" height=\"338\" title=\"&#8220;Challenging assumed knowledge about customers captured by digital channel to elevate its impact on a health insurance company.&#8221; &#8212; Tribal WW Spain\" data-secret=\"QYmmz0OKH7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.tribalworldwide.es\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.tribalworldwide.es\/wp-content\/uploads\/2025\/04\/34-DKV.jpg","thumbnail_width":822,"thumbnail_height":616,"description":"In order to understand and challenge assumed commercial biases, we delved into the behavior of customers according to different digital sales channels, their offers, on boarding, expectations and specific customer value. Together with the insurer, we built a new definition of the importance of this customer typology, established a roadmap of more than 30 initiatives &hellip; Continue reading \"\""}