{"id":960,"date":"2025-04-14T17:17:57","date_gmt":"2025-04-14T15:17:57","guid":{"rendered":"https:\/\/www.tribalworldwide.es\/industrias\/foodservice-qsr\/"},"modified":"2026-01-13T10:26:58","modified_gmt":"2026-01-13T09:26:58","slug":"foodservice-qsr","status":"publish","type":"industras_post","link":"https:\/\/www.tribalworldwide.es\/en\/industries\/foodservice-qsr\/","title":{"rendered":"Foodservice & QSR"},"content":{"rendered":"\t\t
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Foodservice & QSR<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tQuick service restaurant (QSR) brands are navigating evolving trends and adopting innovative strategies to remain competitive and meet shifting consumer demands. <\/span>\n

Key Challenges<\/h3>\nImproving the Omnichannel<\/strong> Experience Seamless integration of digital and in-restaurant touchpoints to enhance operational efficiency and customer experience. This includes digital ordering systems via mobile apps, kiosks, or web interfaces\u2014offering a personalized and consistent customer journey. <\/span>\n\nMaximizing Digital Channel Performance<\/strong> Driving traffic\u2014both direct and via aggregators\u2014while optimizing ecommerce experience, performance, retention, and repeat purchases.<\/span>\n\nLeveraging Artificial Intelligence (AI)<\/strong> Using customer data analytics to optimize marketing strategies in real time, including offer personalization, audience segmentation, and automation of routine tasks. <\/span>\n\nEnhancing Customer Loyalty<\/strong> Digital loyalty programs are being reimagined with greater personalization and ease of use\u2014boosting repeat business and offering valuable customer behavior data. \n<\/span>\n\nExperiencia del cliente personalizada<\/strong> Las empresas est\u00e1n utilizando datos y an\u00e1lisis para ofrecer experiencias m\u00e1s personalizadas a los clientes, desde recomendaciones de men\u00fa hasta promociones espec\u00edficas.<\/span>\n\nExpanding and Improving Delivery Options<\/strong> Faster and more accurate delivery through online platforms and partnerships with third-party providers\u2014helping QSRs efficiently reach more customers. <\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Success Stories<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Data-driven design system for Telepizza.<\/h3>\r\n

A data-driven design system was created to ensure brand consistency and usability. Through the experimentation process, web modules were designed and tested, sharing validated libraries with the entire team to replicate best practices and streamline the flow of information, achieving an agile and unified work model. <\/span><\/p>\r\n

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Customer relationship improvement strategy through Marketing Cloud for a QSR.<\/h3>\r\n

We collaborated with Telepizza and its technology partner, in the implementation of Salesforce Marketing Cloud and Service Cloud to turn their data into competitive advantage. We lead the alignment of stakeholders and define relationship and data models, to build more than 70 use cases and journeys to increase your CLTV.<\/span><\/p>\r\n

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A product and growth team to accelerate the digital experience and sales of a QSR.<\/h3>\r\n

We built a team and a new collaborative work model with Telepizza's retail marketing, digital, ecommerce and business intelligence teams. Through agile methodologies and a 100% data-driven approach, we provided strategic vision and daily activation, optimizing the business and evolving its customer relationship model. <\/span><\/p>\r\n

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Online advertising system for Telepizza.<\/h3>\r\n

We built a modular design system with the objective of creating consistency and gaining greater agility in the construction of digital campaigns and marketing journeys.<\/span><\/p>\r\n

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Envisioning the future of the omnichannel digital experience for QSR.<\/h3>\r\n

In collaboration with the Digital Transformation area of Food Delivery Brands we created a Futures Design project to guide the transformation phases, understand and achieve their aspirational vision in their investment and global company context.<\/span><\/p>\r\n

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Design of a new global ordering experience under a multi-brand, multi-market ecommerce and delivery SaaS.<\/h3>\r\n

At Food Delivery Brands, as Strategic Design and Digital Experiences partners, we collaborated in a two-year roadmap for the migration to a new SaaS specialized in QSR, designing new experiences and overseeing the implementation for all the group's global brands, ensuring continuous improvements and minimal impact on sales.<\/span><\/p>\r\n

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Want to explore more of our work?<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let us show you real-world examples of how we’ve helped clients across each of these industries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t \r\n View success stories<\/span>\r\n <\/a>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tWe foster a culture of shared knowledge by publishing the insights we gain along the way.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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