{"id":1442,"date":"2026-01-12T17:59:52","date_gmt":"2026-01-12T16:59:52","guid":{"rendered":"https:\/\/www.tribalworldwide.es\/ai-research\/"},"modified":"2026-01-21T23:13:38","modified_gmt":"2026-01-21T22:13:38","slug":"ai-research","status":"publish","type":"page","link":"https:\/\/www.tribalworldwide.es\/en\/ai-research\/","title":{"rendered":"AI research"},"content":{"rendered":"\t\t
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Research on new online search and purchasing patterns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Design your digital experiences for the AI \u200b\u200benvironment based on the real behavior of your buyers <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LLM models have had a strong psychological impact and have changed the way people relate to the online channel and make purchasing decisions. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tExpectations regarding contextualization have changed. People expect information to be understandable without extra effort. They don’t want to decipher it. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tExpectations regarding relationships have changed. Before, authority was distributed; now, it is concentrated in one voice. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tExpectations for invisible personalization have changed. Customers now expect the channel to understand their needs without them explicitly stating them, which has raised the threshold for tolerating friction. What was once “acceptable” is now “unacceptable.” \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAll these changes are experienced as an emotional contradiction between the comfort of quick and structured answers, in one place and in an understandable format, and the distrust they don’t want to feel since deep down they know that LLMs are not infallible even though they have invested emotionally in believing that they are reliable.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn short, an environment where searching is experienced as a faster but more uncertain process is generating users who expect more, accept less friction, expect more depth in less time, seek validation rather than discovery, and want to know that they are not missing out on anything important.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Understand and capitalize in depth on the impact that the change in behavior of people who buy and get information in the online channel has on your sector and your business. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t \r\n Pide una demo<\/span>\r\n <\/a>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"research-ia-vector\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How can we help you?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Designing and executing research projects based on the relationship of buyers in this new paradigm through studies with different approaches: <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Diagnosis and role of the brand and other key variables in the new paradigm of search and purchase<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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02<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Understanding user prompt generation processes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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03<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Definition, tracking and monitoring of results for different user search prompts <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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04<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Detection of key search and purchase drivers <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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05<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tBehavior of different customer segments in search and purchase processes \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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06<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCustomers generating concrete initiatives to improve the shopping experience\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Key benefits<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Cost reduction<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reduce production time and costs for image, copy, web, social, emailing, and branding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Go to market Express<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It allows you to generate real-time materials for communication, sales, customer experience, HR, trade marketing…<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Coherence<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It maintains brand consistency across all channels, formats, and markets where you want to develop your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Automation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Activate content generation and update workflows without manual intervention, integrated into your usual processes and tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Total control<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Activate content generation and update workflows without manual intervention, integrated into your usual processes and tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Machine learning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Activate content generation and update workflows without manual intervention, integrated into your usual processes and tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A safe environment,
OmniAI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our privacy solution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We work with the Omnicom Group's internal AI environment (Omni AI). It's connected to our tools, operates in a private environment, and we know what data goes in and what doesn't.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t \r\n Want to talk?<\/span>\r\n <\/a>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How does it work?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Business need identification<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe identify the specific business need that the research must cover, as well as the internal levers that can activate that need.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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02<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Research design<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWe designed the methodology and sample in such a way that the information objectives allow us to provide actionable information to the business.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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03<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Customer conversation and observation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn a very intentional way, and based on semi-structured guidelines, we cover the information objectives at the moments of contact with customers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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04<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Insights and action plan<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTraducimos la informaci\u00f3n a ideas claras, concretas y accionables para adaptar la experiencia digital a los nuevos patrones de b\u00fasqueda y compra online.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Do you want to see Tribal Genome branded with your logo?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We show you how AI learns your identity and applies it to real content.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t \r\n Want to talk?<\/span>\r\n <\/a>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Research on new online search and purchasing patterns Design your digital experiences for the AI \u200b\u200benvironment based on the real behavior of your buyers LLM models have had a strong psychological impact and have changed the way people relate to the online channel and make purchasing decisions. Expectations regarding contextualization have changed. People expect information … <\/p>\n

Continue reading “AI research”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1442","page","type-page","status-publish","hentry"],"yoast_head":"\nAI research - Tribal WW Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tribalworldwide.es\/en\/ai-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI research - Tribal WW Spain\" \/>\n<meta property=\"og:description\" content=\"Research on new online search and purchasing patterns Design your digital experiences for the AI \u200b\u200benvironment based on the real behavior of your buyers LLM models have had a strong psychological impact and have changed the way people relate to the online channel and make purchasing decisions. Expectations regarding contextualization have changed. 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