Mobility In 2025, the mobility industry in Spain is facing major challenges that will shape its future and determine how well it adapts to evolving market demands, environmental regulations, and consumer expectations. This sector requires close collaboration between government, industry players, and consumers to ensure a competitive and sustainable future.Key ChallengesDecarbonization and Sustainability The transition to electric and sustainable vehicles is essential, yet challenged by inadequate charging infrastructure—particularly interurban—and the need for financial and tax incentives to support widespread adoption.Innovation and Digitalization The industry must keep pace with emerging technologies like autonomous driving and connected mobility systems. This demands significant investment in R&D as well as specialized talent development. Shifting Consumer Preferences Consumer habits are constantly evolving, with increasing demand for sustainable vehicles and shared mobility solutions. Adapting to these expectations is crucial for staying competitive. Success Stories Product Strategy A new app for the mobility experience. As part of C14/Omnicom's digital experience team, we collaborated in the strategic development and user experience for the My CUPRA App, CUPRA's first connectivity application for electric vehicles, adapting to the specific needs of the mobility market and ensuring a comprehensive experience for users. Get in touch Product Strategy Designing the Connected Services App for a Leading Mobility Brand As part of the digital experience team at C14/Omnicom, we collaborated on the strategic vision and conceptualization of CUPRA’s connected services app. Through workshops, design sprints, and iterative testing, we helped transform traditional vehicles into connected objects—delivering a comprehensive and advanced user experience. Get in touch Product Strategy Definition of the Digital Experience for the new Cupra brand. We defined the digital experience for the new brand, Cupra, as part of the C14/Omnicom digital experience and design team, aligning the CX strategy with business objectives and customer needs. Through user research, interaction design and global deployment, we contributed to the launch of the brand. Get in touch Strategy Analysis, strategy and implementation roadmap for the improvement of the in-station customer experience of a car rental company. Through an agile and collaborative approach, we work with Europcar's global CX team to redefine and drive their customer experience. This process included extensive research, conceptualization of experience axes, identification of customer behaviors and implementation of proof-of-concepts in three markets. The result is an innovation framework and implementation guidelines to ensure a consistent brand experience globally. Get in touch See more Want to explore more of our work? Let us show you real-world examples of how we’ve helped clients across each of these industries. View success stories We love sharing what we learn. Explore our guides. We foster a culture of shared knowledge by publishing the insights we gain along the way. View guides