Industry & Resources In Spain, manufacturing and distribution companies serving the industrial sector are facing several pressing challenges. Challenges for Manufacturers Energy and Raw Material Costs Rising energy and raw material prices are driving up operational costs and impacting profitability. Digitalization and Automation The need to adopt new technologies—such as artificial intelligence and the Internet of Things—is essential for improving efficiency, competitiveness, and customer relationships. Sustainability There is growing pressure to reduce carbon footprints and implement sustainable practices, driven by both regulatory demands and consumer expectations. Challenges for Distributors Adoption of New Technologies Distributors must integrate advanced management systems and improve logistics to remain competitive.. Supply Chain Management Global disruptions, including geopolitical conflicts, have affected product availability and created new demands on logistics. Transportation and Logistics Costs Rising transportation costs are prompting companies to optimize distribution routes and methods to reduce expenses. End-User and Customer Satisfaction Understanding end-customer preferences and adapting distribution strategies is increasingly critical for improving satisfaction and loyalty. Success Stories Product Optimization of the Private Area of a B2B Ecommerce. We implemented a complete customer experience, designing a functional and scalable private area for Fluidra's e-commerce. We studied the use of the platform, created an architecture that integrates future services, co-created functionalities and designed the private area using the design system. Get in touch Strategy Integration of the end customer experience in Fluidra’s digital ecosystem. We addressed the challenge of designing for end users in a traditional B2B model, finding implementable ideas that generate a win-win-win relationship between Fluidra, its local customers and end users. We conducted immersion workshops, interviews and ideation sessions, segmenting the audience and creating a needs map. We defined a catalog of more than 50 ideas, prioritizing and selecting some of them for their implementation plan. Get in touch Product Design of the new B2B shopping experience of the Fluidra PRO platform. We faced the challenge of designing a comprehensive digital platform for Fluidra professionals, providing a valuable shopping experience and services. We divided the project into discovery and definition phases, leading remote Design Sprints, user testing in several countries and building a complete design system. Get in touch Product Ecommerce design. We supported Sulion's team in the design of an ecommerce platform for ventilation and lighting products for an European market. Get in touch Product Strategy Redesign of private area for installers. Based on a research process to identify friction points in the current web, we defined an user experience that would meet the needs and expectations of users, validating the proposed solution and aligning its viability with the technology team. Get in touch Product Creation of an App for Installers. Defined and designed a mobile application to enhance the experience of SIMON's product installers. The project focused on delving into the needs, preferences and constraints of this segment, with the objective of strengthening SIMON's position in the market and expanding its digital ecosystem. Get in touch Ver más Want to explore more of our work? Let us show you real-world examples of how we’ve helped clients across each of these industries. View case studies We love sharing what we learn. Explore our guides. We foster a culture of shared knowledge by publishing the insights we gain along the way. View guides