Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

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Product

Redesign of a web platform to maximize the recruitment of a University.

Support to the marketing and commercial team in the redesign and development of the website of the Universidad Pontificia de Salamanca (UPSA) in order to optimize its performance as a tool to attract potential students.

Product

Ecommerce design.

We supported Sulion's team in the design of an ecommerce platform for ventilation and lighting products for an European market.

Product Strategy

Redesign of private area for installers.

Based on a research process to identify friction points in the current web, we defined an user experience that would meet the needs and expectations of users, validating the proposed solution and aligning its viability with the technology team.

Product

Creation of an App for Installers.

Defined and designed a mobile application to enhance the experience of SIMON's product installers. The project focused on delving into the needs, preferences and constraints of this segment, with the objective of strengthening SIMON's position in the market and expanding its digital ecosystem.

Product

Redesign of private area for distributors.

Definition together with SIMON's team of the company's private area of professional customers, focusing on viable solutions for the real needs of distributors. The process included the alignment of different internal business areas and the design of a digital product whose user experience was validated in an agile and iterative way by real users.

Growth Strategy

Ideation and construction of use cases for the implementation of Salesforce in the digital platforms of Santander Universities to improve user value.

We collaborate with the digital experience team in the ideation, mapping and documentation of use cases, prioritizing the most relevant to implement in the short term, evaluating their impact on the business, technical feasibility and value for the user, in order to enhance innovation and improve the user experience in all phases of the Journey.

Growth Product

A product and growth team for the growth of Santander Universities’ digital platforms.

We collaborate with Banco Santander and Santander Universities in the growth and impact of the Santander Open Academy and Santander X platforms by optimizing processes and improving the digital experience. We work with a growth-oriented team to improve user acquisition, platform performance, elevating the digital experience and driving engagement.

Growth

Salesforce Marketing Cloud use case strategy to transform marketing at a cruise line.

We collaborated with the company's customer experience area to exploit the Salesforce Marketing Cloud and Service Cloud through the construction of priority use cases highlighting the analysis of the traveler's journey. The project included stakeholder alignment, business intelligence integration and operational efficiency improvement to maximize customer lifetime value (CLTV).

Growth Strategy

Redefining the cruise line traveler experience to maximize customer lifetime value.

In an agile project with different phases, a roadmap was developed for Pullmantur's Digital Transformation and Customer Experience area, with phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as quick wins for immediate improvement, achieving a single vision of the customer throughout the company.

Product

Resideño of the Digital Pro Platform to gain relevance with medical professionals of a pharmaceutical company.

We improved the use and recurrence of Pfizer Pro's online platform, specialized in vaccines, gene therapies and other pathologies, by evolving the architecture and content. We conducted an in-depth audit of the platform, understood the limitations of the CMS and designed a new navigation architecture based on physician interviews. We create a robust content strategy, boosting organic visibility and generating contact and business with professional and technical users.

Growth Product

Digital Shopping Experience Enhancement and Design System support.

Integrated in Obramat's Digital team, we support in the redesign of digital tools that improve the shopping experience. Some of the specific functions we perform include the complete audit of the digital channel, the redesign of screens and flows to optimize business KPIs. Likewise, we support the global team in the creation of a Design System focused on the continuous improvement of conversion and the fulfillment of objectives.

Product

Redefinition of sales tool and remote assistance to professional buyers.

We collaborated with the Obramat team in the definition of a unique tool for the Pro Channel that allows the team to offer fast and personalized attention to remote customers. The process included mapping the customer service experience, identifying improvement points in the Customer Journey and defining key requirements together with the technology team to optimize the creation of quotes and orders.

Growth

Construction of use cases for digital sales improvement in an insurance company.

We implemented product solutions to support Nationale Nederlanden's personalized sales strategy, creating communication materials and validating with users. We reviewed the customer journey, refined messages and defined the process for a better experience. The result is a smooth transition from offline to online sales, with omnichannel coordination and improvements in critical steps such as health declaration and policy payment.

Growth

Generation of ecommerce performance improvement hypotheses under CRO strategy.

Based on qualitative interviews with customers and behavioral analytical information, we proposed a backlog of hypotheses for improving KPIs to increase CLTV.

Product

Redesign of the digital experience to increase the commercial performance of a telco’s web platform and app.

Together with Lowi's business and digital team, we executed a redesign project of its main digital assets (private web area and app) to elevate and refresh its interface while building a renewed design system focused on the main sales flows with the objective of increasing the transactional ease and up/crosseling of products and services.

Product

Redesign of the web platform.

In collaboration with Ironhack's product and business team, and with a methodology based on research with potential students, we redesigned Ironhack's website experience to improve business KPIs. The process included an in-depth analysis of the needs and expectations of potential customers, followed by a phased and controlled launch plan to ensure a positive commercial impact.