Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

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Growth Product

A product and growth team for the growth of Santander Universities’ digital platforms.

We collaborate with Banco Santander and Santander Universities in the growth and impact of the Santander Open Academy and Santander X platforms by optimizing processes and improving the digital experience. We work with a growth-oriented team to improve user acquisition, platform performance, elevating the digital experience and driving engagement.

Growth

Salesforce Marketing Cloud use case strategy to transform marketing at a cruise line.

We collaborated with the company's customer experience area to exploit the Salesforce Marketing Cloud and Service Cloud through the construction of priority use cases highlighting the analysis of the traveler's journey. The project included stakeholder alignment, business intelligence integration and operational efficiency improvement to maximize customer lifetime value (CLTV).

Growth Strategy

Redefining the cruise line traveler experience to maximize customer lifetime value.

In an agile project with different phases, a roadmap was developed for Pullmantur's Digital Transformation and Customer Experience area, with phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as quick wins for immediate improvement, achieving a single vision of the customer throughout the company.

Product

A new content strategy to elevate the experience of a pharma’s digital platform for physicians.

We conducted a comprehensive audit of the content on the Pfizer Pro platform, defining a complete roadmap for future creation and curation. We coordinated conversations with users to understand their needs, audited existing content and established points for improvement. We created a detailed guide for the editorial team and updated the content with best practices. The result is a complete audit document and content guide, adapting modules according to learnings and gaining internal relevance in the sector.

Growth Product

Digital Shopping Experience Enhancement and Design System support.

Integrated in Obramat's Digital team, we support in the redesign of digital tools that improve the shopping experience. Some of the specific functions we perform include the complete audit of the digital channel, the redesign of screens and flows to optimize business KPIs. Likewise, we support the global team in the creation of a Design System focused on the continuous improvement of conversion and the fulfillment of objectives.

Growth

Construction of use cases for digital sales improvement in an insurance company.

We implemented product solutions to support Nationale Nederlanden's personalized sales strategy, creating communication materials and validating with users. We reviewed the customer journey, refined messages and defined the process for a better experience. The result is a smooth transition from offline to online sales, with omnichannel coordination and improvements in critical steps such as health declaration and policy payment.

Growth

Generation of ecommerce performance improvement hypotheses under CRO strategy.

Based on qualitative interviews with customers and behavioral analytical information, we proposed a backlog of hypotheses for improving KPIs to increase CLTV.

Product

Order, structure and professional content management in a new global pharmaceutical digital platform.

The manual process includes creating templates, entering copy and documents, and migrating the information to the CMS, ensuring that each page conforms to the designed modules of the digital product.

Growth

Improvement plan, use and conversion of digital platforms of a B2B company.

We implemented in Fluidra a continuous improvement methodology based on data, optimizing markets and stores through CRO methodologies: we defined KPIs, created a tracking dashboard and optimized the use of tools... building an A/B testing plan.

Growth Strategy

CRO strategy and ecommerce performance improvement.

We accompanied the brand's ecommerce team in improving the platform's business KPIs by designing and executing a CRO strategy for the fragrance and fashion categories.

Growth

Definition and prioritization of use cases for the automation of customized communications.

We design customized customer journeys use cases to generate engagement with different customer segments in DKV. Through in-depth business research and communications analysis, we optimize current plans and create segmented communications strategies, integrating new proposals and reinforcing customer loyalty through personalized points and triggers.

Growth

Collaboration in optimizing the commercial performance of digital assets.

By analyzing user behavioral data, we assist the marketing team in the generation and implementation of proposals to improve the ability to attract new customers from various digital assets.

Growth

Design of an Online Advertising System for time optimization.

We implemented a new work methodology in creative teams to streamline processes and improve the quality of deliverables and digital production with technical knowledge and organizing a system based on shared libraries. Once the design system was developed, we integrated it into the Online Communication System to meet all the optimization objectives of a financial institution.

Growth

CRO strategy and performance improvement of Carolina Herrera’s ecommerce.

Through the design and execution of a CRO strategy for the fragrance, makeup and fashion categories, we accompanied Carolina Herrera's ecommerce team in improving the platform's business KPIs.

Growth

Process of experimentation and continuous improvement of the digital experience of a global hotel company.

Evolving the CRO approach with business analytics and usability data, we coordinate the project from the approach to the execution of experiments, aligning with the client's internal teams, seeking a positive impact on platform metrics, ensuring integration with business objectives and continuous adaptation to site changes.

Growth

A team for the optimization process and continuous improvement in the design of the room booking engine of a digital hotel platform.

Tribal WW has participated within the Digital Experience team of a hotel chain in the behavioral analysis, user research, solution design and A/B Testing approach to improve the performance of the booking and contracting engine in its digital platform at a global level.