Case Studies Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals. Filter Growth 24 Select all 24 Conversion Rate Optimization (CRO/CXO) 11 Digital Analytics & Dashboards 8 Growth Oriented Team 7 Personalization, CRM & Marketing Automation 10 Product Management 1 Product 71 Select all 71 Conceptualization & Product Design (UX) 54 Consulting and diagnosis of digital products or services 25 Content strategy 8 Design Ops 5 Design systems 16 Digital Branding 3 Product Teams 1 Strategy 45 Select all 45 Activation & Go to market strategy 12 Customer Experience 16 Customer relationship models 15 Design Sprints 5 Digitalization & Omnichannel 16 Insights 19 Strategic alignment 12 Strategic innovation 5 Value proposition 11 Show results Remove filters Services Growth Product Strategy Seleccionar Growth Product Strategy Filters Industries All Foodservice & QSR Mobility Education Industry & Resources Consumer Goods (FMCG) Retail Telecommunications Travel & Tourism Healthcare Banking & Insurance Insights 43 Selected cases Growth Salesforce Marketing Cloud use case strategy to transform marketing at a cruise line. We collaborated with the company's customer experience area to exploit the Salesforce Marketing Cloud and Service Cloud through the construction of priority use cases highlighting the analysis of the traveler's journey. The project included stakeholder alignment, business intelligence integration and operational efficiency improvement to maximize customer lifetime value (CLTV). Get in touch Growth Strategy Redefining the cruise line traveler experience to maximize customer lifetime value. In an agile project with different phases, a roadmap was developed for Pullmantur's Digital Transformation and Customer Experience area, with phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as quick wins for immediate improvement, achieving a single vision of the customer throughout the company. Get in touch Growth Product Digital Shopping Experience Enhancement and Design System support. Integrated in Obramat's Digital team, we support in the redesign of digital tools that improve the shopping experience. Some of the specific functions we perform include the complete audit of the digital channel, the redesign of screens and flows to optimize business KPIs. Likewise, we support the global team in the creation of a Design System focused on the continuous improvement of conversion and the fulfillment of objectives. Get in touch Strategy Identification of growth opportunities in the digital channel with professional audiences. We collaborated with Obramat's client, ecommerce and omnichannel teams to identify growth opportunities by understanding and activating the role of the digital channel in professional audiences. Strategic project that included customer research, mapping of a Blueprint integrating data and internal capabilities, and the ideation and prioritization of improvement initiatives based on business criteria and needs of professional shoppers. Get in touch Growth Construction of use cases for digital sales improvement in an insurance company. We implemented product solutions to support Nationale Nederlanden's personalized sales strategy, creating communication materials and validating with users. We reviewed the customer journey, refined messages and defined the process for a better experience. The result is a smooth transition from offline to online sales, with omnichannel coordination and improvements in critical steps such as health declaration and policy payment. Get in touch Growth Generation of ecommerce performance improvement hypotheses under CRO strategy. Based on qualitative interviews with customers and behavioral analytical information, we proposed a backlog of hypotheses for improving KPIs to increase CLTV. Get in touch Strategy Omnichannel strategy design for Europe to improve the relationship with doctors and nurses. In collaboration with various stakeholders of one of the largest pharmaceutical companies in the world, we worked on the design of a relational strategy based on the in-depth knowledge of medical professionals. The project included the characterization of attitudinal profiles, the design of actionable customer journeys and the elaboration of a communication playbook with key messages and relevant channels. Get in touch Strategy Research to understand the process of program search and selection by potential students. We conducted qualitative research in five countries to understand the motivations and the process of searching and choosing a specific training center and program by a sample of different profiles of potential students in order to design the site to optimize the number of leads. Get in touch Strategy Research for the design of a digital service for business owners. We assisted the Ingenico team in the design and execution of a research project in five countries in order to lay the foundations of a relationship between the company and its customers based on the digital channel. Get in touch Product Strategy Optimization of the recruitment process from a qualitative perspective of a leading educational institution. Through qualitative research, we helped the IE (Instituto de Empresa) marketing and sales team to optimize the student recruitment process by identifying aspects that would improve navigation and awareness of IE's value proposition. Get in touch Strategy Research for the launch of a new product. We designed and carried out a qualitative research with snack consumers to help one of Grefusa's brands in the positioning and launching strategy of a new product. Get in touch Growth Improvement plan, use and conversion of digital platforms of a B2B company. We implemented in Fluidra a continuous improvement methodology based on data, optimizing markets and stores through CRO methodologies: we defined KPIs, created a tracking dashboard and optimized the use of tools... building an A/B testing plan. Get in touch Strategy Identification of areas for improvement in the online shopping experience. Design and development of a qualitative research with fashion shoppers identifying potential improvements in navigation that would translate into concrete design actions. Get in touch Growth Strategy CRO strategy and ecommerce performance improvement. We accompanied the brand's ecommerce team in improving the platform's business KPIs by designing and executing a CRO strategy for the fragrance and fashion categories. Get in touch Strategy Analysis and roadmap for the multilingual strategy of an insurance company. We help build a criteria and define a roadmap that enhances an insurer's customer experience through language adaptation of touch points. Through a thorough analysis of the market, legislation, technology and existing assets, we identify the priority languages and the actions needed to align customer needs with the company's vision, ensuring a realistic and ambitious plan. Get in touch Strategy Enrichment and validation of the Value Proposition of a health policy based on Telemedicine. We incorporated new growth vectors and validated the value offer of DKV's Personal Doctor product. Through the deconstruction and reconstruction of the product, we created Lo-Fi prototypes that were validated with potential customers and sales channels, ensuring a successful launch aligned with market needs. Get in touch