Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

24

Product

71

Strategy

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Product

Design of Universia’s new digital platform.

As part of the digital experience team of Santander Universities, we collaborated in the construction of Universia's digital platform with a new strategy and roadmap of functionalities and services based on its new value offer.

Product Strategy

Redefining Universia: value offer, positioning and construction of a new digital experience.

We collaborated with the Bank's team in the conceptualization and launch of Universia's new value offer, transferring its new approach to employability in the evolution of branding and a new digital platform with new functionalities.

Product

Agile design of a new digital experience focused on the conversion of hotel resorts.

Definition and construction of a digital solution to help boost sales conversion for two new resorts within the digital ecosystem of a hotel group, looking for a scalable solution to future projects of the group with a strong visual impact that highlights the value offer of the resorts.

Product

Comprehensive redesign of the Santander Open Academy platform for a personalized experience.

We collaborated with Santander Scholarships to Santander Open Academy based on its new value proposition: from the structure of the offer to the architecture of the product, focusing on the real needs of the user. Through research, interviews and dynamics with stakeholders, we developed a product strategy that guarantees a personalized and efficient experience.

Growth Strategy

Ideation and construction of use cases for the implementation of Salesforce in the digital platforms of Santander Universities to improve user value.

We collaborate with the digital experience team in the ideation, mapping and documentation of use cases, prioritizing the most relevant to implement in the short term, evaluating their impact on the business, technical feasibility and value for the user, in order to enhance innovation and improve the user experience in all phases of the Journey.

Growth Product

A product and growth team for the growth of Santander Universities’ digital platforms.

We collaborate with Banco Santander and Santander Universities in the growth and impact of the Santander Open Academy and Santander X platforms by optimizing processes and improving the digital experience. We work with a growth-oriented team to improve user acquisition, platform performance, elevating the digital experience and driving engagement.

Growth

Salesforce Marketing Cloud use case strategy to transform marketing at a cruise line.

We collaborated with the company's customer experience area to exploit the Salesforce Marketing Cloud and Service Cloud through the construction of priority use cases highlighting the analysis of the traveler's journey. The project included stakeholder alignment, business intelligence integration and operational efficiency improvement to maximize customer lifetime value (CLTV).

Growth Strategy

Redefining the cruise line traveler experience to maximize customer lifetime value.

In an agile project with different phases, a roadmap was developed for Pullmantur's Digital Transformation and Customer Experience area, with phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as quick wins for immediate improvement, achieving a single vision of the customer throughout the company.

Product

Inspiration as a conversion lever in a retailer’s digital platform in LATAM.

We designed a new inspiring shopping experience for a furniture retailer in LATAM, using the Modular Design Sprint methodology. The resulting digital platform facilitates the navigation through the product catalog, offering alternatives and inspiring solutions that increase the diffusion and conversion capacity of the digital catalog.

Product

Resideño of the Digital Pro Platform to gain relevance with medical professionals of a pharmaceutical company.

We improved the use and recurrence of Pfizer Pro's online platform, specialized in vaccines, gene therapies and other pathologies, by evolving the architecture and content. We conducted an in-depth audit of the platform, understood the limitations of the CMS and designed a new navigation architecture based on physician interviews. We create a robust content strategy, boosting organic visibility and generating contact and business with professional and technical users.

Growth Product

Digital Shopping Experience Enhancement and Design System support.

Integrated in Obramat's Digital team, we support in the redesign of digital tools that improve the shopping experience. Some of the specific functions we perform include the complete audit of the digital channel, the redesign of screens and flows to optimize business KPIs. Likewise, we support the global team in the creation of a Design System focused on the continuous improvement of conversion and the fulfillment of objectives.

Product

Redefinition of sales tool and remote assistance to professional buyers.

We collaborated with the Obramat team in the definition of a unique tool for the Pro Channel that allows the team to offer fast and personalized attention to remote customers. The process included mapping the customer service experience, identifying improvement points in the Customer Journey and defining key requirements together with the technology team to optimize the creation of quotes and orders.

Growth

Construction of use cases for digital sales improvement in an insurance company.

We implemented product solutions to support Nationale Nederlanden's personalized sales strategy, creating communication materials and validating with users. We reviewed the customer journey, refined messages and defined the process for a better experience. The result is a smooth transition from offline to online sales, with omnichannel coordination and improvements in critical steps such as health declaration and policy payment.

Product

Digitalization of the insurance contracting process for seniors.

We implemented an insurance calculator designed specifically for seniors, facilitating the quoting and contracting process. We researched their needs and expectations, and designed an accessible and usable tool, validating the solution with real users.

Product

Optimization of a Home Insurance Quote Configurator.

We implemented a new version of NN's home insurance price calculator tool, optimizing the conversion funnel and facilitating user interaction. Through a design sprint, we designed the core flow and validated hypotheses with users, applying improvements in content and design, nurturing their design system.

Growth

Generation of ecommerce performance improvement hypotheses under CRO strategy.

Based on qualitative interviews with customers and behavioral analytical information, we proposed a backlog of hypotheses for improving KPIs to increase CLTV.