Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

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Product

Creation of a tiered design system for a telco’s B2B business.

Based on Telefónica's Design System and coinciding with the rebranding of the company, we took the opportunity to build, compose and document a specific tier of the B2B business looking for scalability and future efficiency.

Product

Generating a content strategy to support sales on a telco’s global B2B business platform.

We implemented a content strategy to redesign Telefonica's global b2b site, transforming it into a content-driven sales tool. We conducted a research plan to create a Content Driven Design culture, making the TGS website to be used as a product catalog with personalized speeches, adapting a more relevant role in the organization.

Product Strategy

Redefining the Role of the Digital Channel for a Global Telco in B2B.

We conducted a deep analysis of the internal and external needs of a global company in the Telco sector, mapping the customer journey and redefining the end-to-end digital platform and experience. We defined a strategy, created a design system, built a technological platform and redefined commercial content, integrating Pardot for lead scoring and processing.

Product

Ecommerce design.

We supported Sulion's team in the design of an ecommerce platform for ventilation and lighting products for an European market.

Product Strategy

Redesign of private area for installers.

Based on a research process to identify friction points in the current web, we defined an user experience that would meet the needs and expectations of users, validating the proposed solution and aligning its viability with the technology team.

Product

Creation of an App for Installers.

Defined and designed a mobile application to enhance the experience of SIMON's product installers. The project focused on delving into the needs, preferences and constraints of this segment, with the objective of strengthening SIMON's position in the market and expanding its digital ecosystem.

Product

Redesign of private area for distributors.

Definition together with SIMON's team of the company's private area of professional customers, focusing on viable solutions for the real needs of distributors. The process included the alignment of different internal business areas and the design of a digital product whose user experience was validated in an agile and iterative way by real users.

Product

Redesign of the digital experience of Santander X.

We redesigned the digital experience of SantanderX aligning it with the new strategic proposal and user needs detected from the research.

Product

Design of Universia’s new digital platform.

As part of the digital experience team of Santander Universities, we collaborated in the construction of Universia's digital platform with a new strategy and roadmap of functionalities and services based on its new value offer.

Product Strategy

Redefining Universia: value offer, positioning and construction of a new digital experience.

We collaborated with the Bank's team in the conceptualization and launch of Universia's new value offer, transferring its new approach to employability in the evolution of branding and a new digital platform with new functionalities.

Product

Agile design of a new digital experience focused on the conversion of hotel resorts.

Definition and construction of a digital solution to help boost sales conversion for two new resorts within the digital ecosystem of a hotel group, looking for a scalable solution to future projects of the group with a strong visual impact that highlights the value offer of the resorts.

Product

Comprehensive redesign of the Santander Open Academy platform for a personalized experience.

We collaborated with Santander Scholarships to Santander Open Academy based on its new value proposition: from the structure of the offer to the architecture of the product, focusing on the real needs of the user. Through research, interviews and dynamics with stakeholders, we developed a product strategy that guarantees a personalized and efficient experience.

Growth Strategy

Ideation and construction of use cases for the implementation of Salesforce in the digital platforms of Santander Universities to improve user value.

We collaborate with the digital experience team in the ideation, mapping and documentation of use cases, prioritizing the most relevant to implement in the short term, evaluating their impact on the business, technical feasibility and value for the user, in order to enhance innovation and improve the user experience in all phases of the Journey.

Growth Product

A product and growth team for the growth of Santander Universities’ digital platforms.

We collaborate with Banco Santander and Santander Universities in the growth and impact of the Santander Open Academy and Santander X platforms by optimizing processes and improving the digital experience. We work with a growth-oriented team to improve user acquisition, platform performance, elevating the digital experience and driving engagement.

Growth

Salesforce Marketing Cloud use case strategy to transform marketing at a cruise line.

We collaborated with the company's customer experience area to exploit the Salesforce Marketing Cloud and Service Cloud through the construction of priority use cases highlighting the analysis of the traveler's journey. The project included stakeholder alignment, business intelligence integration and operational efficiency improvement to maximize customer lifetime value (CLTV).

Growth Strategy

Redefining the cruise line traveler experience to maximize customer lifetime value.

In an agile project with different phases, a roadmap was developed for Pullmantur's Digital Transformation and Customer Experience area, with phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as quick wins for immediate improvement, achieving a single vision of the customer throughout the company.