Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

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Product

Inspiration as a conversion lever in a retailer’s digital platform in LATAM.

We designed a new inspiring shopping experience for a furniture retailer in LATAM, using the Modular Design Sprint methodology. The resulting digital platform facilitates the navigation through the product catalog, offering alternatives and inspiring solutions that increase the diffusion and conversion capacity of the digital catalog.

Product

A new content strategy to elevate the experience of a pharma’s digital platform for physicians.

We conducted a comprehensive audit of the content on the Pfizer Pro platform, defining a complete roadmap for future creation and curation. We coordinated conversations with users to understand their needs, audited existing content and established points for improvement. We created a detailed guide for the editorial team and updated the content with best practices. The result is a complete audit document and content guide, adapting modules according to learnings and gaining internal relevance in the sector.

Product

Resideño of the Digital Pro Platform to gain relevance with medical professionals of a pharmaceutical company.

We improved the use and recurrence of Pfizer Pro's online platform, specialized in vaccines, gene therapies and other pathologies, by evolving the architecture and content. We conducted an in-depth audit of the platform, understood the limitations of the CMS and designed a new navigation architecture based on physician interviews. We create a robust content strategy, boosting organic visibility and generating contact and business with professional and technical users.

Growth Product

Digital Shopping Experience Enhancement and Design System support.

Integrated in Obramat's Digital team, we support in the redesign of digital tools that improve the shopping experience. Some of the specific functions we perform include the complete audit of the digital channel, the redesign of screens and flows to optimize business KPIs. Likewise, we support the global team in the creation of a Design System focused on the continuous improvement of conversion and the fulfillment of objectives.

Product

Redefinition of sales tool and remote assistance to professional buyers.

We collaborated with the Obramat team in the definition of a unique tool for the Pro Channel that allows the team to offer fast and personalized attention to remote customers. The process included mapping the customer service experience, identifying improvement points in the Customer Journey and defining key requirements together with the technology team to optimize the creation of quotes and orders.

Growth

Construction of use cases for digital sales improvement in an insurance company.

We implemented product solutions to support Nationale Nederlanden's personalized sales strategy, creating communication materials and validating with users. We reviewed the customer journey, refined messages and defined the process for a better experience. The result is a smooth transition from offline to online sales, with omnichannel coordination and improvements in critical steps such as health declaration and policy payment.

Product

Digitalization of the insurance contracting process for seniors.

We implemented an insurance calculator designed specifically for seniors, facilitating the quoting and contracting process. We researched their needs and expectations, and designed an accessible and usable tool, validating the solution with real users.

Product

Optimization of a Home Insurance Quote Configurator.

We implemented a new version of NN's home insurance price calculator tool, optimizing the conversion funnel and facilitating user interaction. Through a design sprint, we designed the core flow and validated hypotheses with users, applying improvements in content and design, nurturing their design system.

Growth

Generation of ecommerce performance improvement hypotheses under CRO strategy.

Based on qualitative interviews with customers and behavioral analytical information, we proposed a backlog of hypotheses for improving KPIs to increase CLTV.

Product

Redesign of the digital experience to increase the commercial performance of a telco’s web platform and app.

Together with Lowi's business and digital team, we executed a redesign project of its main digital assets (private web area and app) to elevate and refresh its interface while building a renewed design system focused on the main sales flows with the objective of increasing the transactional ease and up/crosseling of products and services.

Product

Redesign of the web platform.

In collaboration with Ironhack's product and business team, and with a methodology based on research with potential students, we redesigned Ironhack's website experience to improve business KPIs. The process included an in-depth analysis of the needs and expectations of potential customers, followed by a phased and controlled launch plan to ensure a positive commercial impact.

Product

Design of new digital branding.

Definition, design and execution of Ironhack's new brand identity and application to the new web design.

Product

Evolution and creation of new functionalities and services.

By incorporating a number of design profiles to the Ingenico team, we support the company in the constant improvement of the application that gathers all its services to merchants at an international level.

Product

Redesign of the B2B Terminal Management Tool for large accounts.

In collaboration with the Key Accounts team, we supported and redesigned Ingenico's internal international key account terminal management tool to facilitate the management of a large volume of terminals based on previous research.

Product

Design of an application for the management of payment services to business owners.

Development and design of the MyIngenico App app and desktop platform, a priority relationship channel between the company and the owners of commercial establishments around the world, which includes marketplace services, customer service and after-sales services.

Product Strategy

Optimization of the recruitment process from a qualitative perspective of a leading educational institution.

Through qualitative research, we helped the IE (Instituto de Empresa) marketing and sales team to optimize the student recruitment process by identifying aspects that would improve navigation and awareness of IE's value proposition.