Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

24

Product

71

Strategy

45
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Product Strategy

A boost to the digital experience of a leading coffee shop chain in Central America through loyalty.

Using the Modular Design Sprint methodology, we conceptualized an MVP of the new Barista loyalty program in an App, transferring the physical values to the digital, personalizing the user experience to increase engagement and efficiency in the purchase process.

Product

Conceptualization and design of a new website for the global wedding business of a leading hotelier.

We helped a hotel chain define and build a digital solution to capture leads from users interested in weddings. We lead the research and design, creating a visually appealing experience aligned with the interests of all stakeholders, integrating the site into the digital ecosystem of the chain and supporting its wedding business.

Product

Redesign of the My Barceló private area to improve the user experience.

We redesigned the main flows/screens of the public and private area of My Barceló, aligning the project with the business objectives and the new conditions of the membership program.

Growth

Process of experimentation and continuous improvement of the digital experience of a global hotel company.

Evolving the CRO approach with business analytics and usability data, we coordinate the project from the approach to the execution of experiments, aligning with the client's internal teams, seeking a positive impact on platform metrics, ensuring integration with business objectives and continuous adaptation to site changes.

Product

Reconstruction, refactoring and Evolution of the Design System of a leading hotel chain.

Through the technical migration to Figma and the implementation of a new architecture and governance, the fundamental foundations of the Design System were established, integrating new libraries and project guidelines with the existing ones of the previous platform, ensuring a flexible and scalable source of truth and a smooth transition of the new system by the internal teams through detailed documentation and responsive reconstruction.

Growth

A team for the optimization process and continuous improvement in the design of the room booking engine of a digital hotel platform.

Tribal WW has participated within the Digital Experience team of a hotel chain in the behavioral analysis, user research, solution design and A/B Testing approach to improve the performance of the booking and contracting engine in its digital platform at a global level.

Product

Definition and agile construction of a digital solution for bank transfers on mobile devices.

Using the Design Sprint methodology, together with a multidisciplinary team from Banco Industrial, a new mobile transfer service with advanced functionalities for a complex market and banking context was conceptualized, designed and tested with real users.

Product

Design Ops and Design System refactoring.

We supported Atrápalo in the definition and implementation of an operational model of migration to Figma that would allow the efficient and controlled exploitation of the tool by the design and development team; accompanied by a standard of documentation and native re-build sanitized in Figma.

Growth

Definition of new relationship models and journeys through Marketing Cloud for a pet food company.

We help define the digital experience of a food company for its future online sales, helping in the definition of new journeys, campaigns and use cases through Marketing Cloud in collaboration with its technology partners.

Product

Ecommerce design for animal feed brands Natural Trainer and Ultima.

We collaborated in the migration of Natural Trainer's web platform to Salesforce Commerce in 4 months, integrating functionalities such as a new store locator and third-party sales channels. We defined the 360 experience with the rest of the partners involved, carrying out co-creative phases and quick sprints to ensure an efficient implementation aligned with the product vision.

Strategy

Defining the experience of a future e-commerce experience of a pet food company.

Based on the Salesforce ecosystem, we collaborated in the definition of Affinity's digital experience for its future online sales. In collaboration with its technology partner, we developed the Service Design and Product design project, maximizing the possibilities of SF Commerce and ensuring high coordination to meet the requirements and needs of the client.