Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

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Growth

Design of an Online Advertising System for time optimization.

We implemented a new work methodology in creative teams to streamline processes and improve the quality of deliverables and digital production with technical knowledge and organizing a system based on shared libraries. Once the design system was developed, we integrated it into the Online Communication System to meet all the optimization objectives of a financial institution.

Strategy

Research to identify areas for improvement in online shopping experience.

We supported Carolina Herrera's ecommerce team in the design and development of a qualitative research with fragrance, makeup and fashion shoppers with the objective of improving ecommerce performance by identifying potential navigation improvements that would translate into concrete design actions.

Product Strategy

A boost to the digital experience of a leading coffee shop chain in Central America through loyalty.

Using the Modular Design Sprint methodology, we conceptualized an MVP of the new Barista loyalty program in an App, transferring the physical values to the digital, personalizing the user experience to increase engagement and efficiency in the purchase process.

Strategy

Analysis, diagnosis and agile roadmap for the digitalization of services of a multinational industrial company.

We work with Bellota to research, align needs in different markets and build an orderly roadmap of prioritized, accessible, useful and consensual solutions to build new capabilities or digital services that match the service and sales model of their products.

Product

Conceptualization and design of a new website for the global wedding business of a leading hotelier.

We helped a hotel chain define and build a digital solution to capture leads from users interested in weddings. We lead the research and design, creating a visually appealing experience aligned with the interests of all stakeholders, integrating the site into the digital ecosystem of the chain and supporting its wedding business.

Product

Redesign of the My Barceló private area to improve the user experience.

We redesigned the main flows/screens of the public and private area of My Barceló, aligning the project with the business objectives and the new conditions of the membership program.

Product

Reconstruction, refactoring and Evolution of the Design System of a leading hotel chain.

Through the technical migration to Figma and the implementation of a new architecture and governance, the fundamental foundations of the Design System were established, integrating new libraries and project guidelines with the existing ones of the previous platform, ensuring a flexible and scalable source of truth and a smooth transition of the new system by the internal teams through detailed documentation and responsive reconstruction.

Product

Definition and agile construction of a digital solution for bank transfers on mobile devices.

Using the Design Sprint methodology, together with a multidisciplinary team from Banco Industrial, a new mobile transfer service with advanced functionalities for a complex market and banking context was conceptualized, designed and tested with real users.

Product

Design Ops and Design System refactoring.

We supported Atrápalo in the definition and implementation of an operational model of migration to Figma that would allow the efficient and controlled exploitation of the tool by the design and development team; accompanied by a standard of documentation and native re-build sanitized in Figma.

Product

Ecommerce design for animal feed brands Natural Trainer and Ultima.

We collaborated in the migration of Natural Trainer's web platform to Salesforce Commerce in 4 months, integrating functionalities such as a new store locator and third-party sales channels. We defined the 360 experience with the rest of the partners involved, carrying out co-creative phases and quick sprints to ensure an efficient implementation aligned with the product vision.

Strategy

Defining the experience of a future e-commerce experience of a pet food company.

Based on the Salesforce ecosystem, we collaborated in the definition of Affinity's digital experience for its future online sales. In collaboration with its technology partner, we developed the Service Design and Product design project, maximizing the possibilities of SF Commerce and ensuring high coordination to meet the requirements and needs of the client.