Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

45
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Product Strategy

Redesign of app to improve customer engagement

The company aimed to increase the CLTV of its customers by increasing customer loyalty. To do so, we assisted the digital product team in a research process with real estate buyers. With what we learned from that research, we defined a design strategy, worked through a series of joint ideation and prioritization meetings, and defined the key flows and screens of the application.

Product Strategy

Definition of the value proposition of a platform that gathers advantages for customers.

After a process of immersion and understanding of the vision of different teams and departments (customer experience, marketing, commercial), we jointly defined the company's value proposition of a common space that would strengthen the brand's relationship with its customers.

Strategy

Strategic alignment of UNIE University’s leadership team

Through ideation dynamics and prioritization of initiatives, we support UNIE's management team in its strategic alignment in order to achieve its objectives for the coming years.

Strategy

Collaboration in the development of the CX team.

Under the leadership of Leroy Merlin's Customer Experience team, we work to support them with a series of profiles that help them accelerate the implementation of specific initiatives to improve the omnichannel experience of the company's customers.

Growth Strategy

Customer relationship improvement strategy through Marketing Cloud for a QSR.

We collaborated with Telepizza and its technology partner, in the implementation of Salesforce Marketing Cloud and Service Cloud to turn their data into competitive advantage. We lead the alignment of stakeholders and define relationship and data models, to build more than 70 use cases and journeys to increase your CLTV.

Strategy

Redesign of the digital ecosystem roadmap.

In collaboration with SIMON's team, and with the objective of aligning its digital ecosystem with the company's strategy, we conducted an operational audit and a competitive analysis to define a strategic roadmap, viable and grounded, that will guide the evolution and growth of SIMON's digital assets in the short, medium and long term.

Growth Strategy

Ideation and construction of use cases for the implementation of Salesforce in the digital platforms of Santander Universities to improve user value.

We collaborate with the digital experience team in the ideation, mapping and documentation of use cases, prioritizing the most relevant to implement in the short term, evaluating their impact on the business, technical feasibility and value for the user, in order to enhance innovation and improve the user experience in all phases of the Journey.

Growth Strategy

Redefining the cruise line traveler experience to maximize customer lifetime value.

In an agile project with different phases, a roadmap was developed for Pullmantur's Digital Transformation and Customer Experience area, with phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as quick wins for immediate improvement, achieving a single vision of the customer throughout the company.

Strategy

Identification of growth opportunities in the digital channel with professional audiences.

We collaborated with Obramat's client, ecommerce and omnichannel teams to identify growth opportunities by understanding and activating the role of the digital channel in professional audiences. Strategic project that included customer research, mapping of a Blueprint integrating data and internal capabilities, and the ideation and prioritization of improvement initiatives based on business criteria and needs of professional shoppers.

Strategy

Omnichannel strategy design for Europe to improve the relationship with doctors and nurses.

In collaboration with various stakeholders of one of the largest pharmaceutical companies in the world, we worked on the design of a relational strategy based on the in-depth knowledge of medical professionals. The project included the characterization of attitudinal profiles, the design of actionable customer journeys and the elaboration of a communication playbook with key messages and relevant channels.

Strategy

Definition of value proposition and design of a global digital payment service to improve the relationship with merchant owners.

In collaboration with the marketing and operations teams of Ingenico, a world leader in payment methods, we carried out a project to design a series of digital services to improve the company's relationship with merchant owners.

Strategy

Redefinition of customer loyalty strategy for a health insurance company.

We collaborated with DKV's Strategic Marketing team in the evolution of the overall customer engagement strategy through the analysis of current strategy, customer segmentations, journeys and omnichannel communications and current automations.

Strategy

Entry strategy to the digital sales channel in Central America for an agricultural inputs corporation.

We helped Disagro, a leader in the agricultural inputs market in Central America, to define its strategy to improve the relationship with its distribution channel through digitalization, in a process that included research, definition of the value proposition, design and technological development of the digital product, as well as the development of a new brand and its go to market strategy. The result is a platform called Cambiagro that is integrated into the company's value proposition and services.

Product Strategy

A boost to the digital experience of a leading coffee shop chain in Central America through loyalty.

Using the Modular Design Sprint methodology, we conceptualized an MVP of the new Barista loyalty program in an App, transferring the physical values to the digital, personalizing the user experience to increase engagement and efficiency in the purchase process.

Strategy

Defining the experience of a future e-commerce experience of a pet food company.

Based on the Salesforce ecosystem, we collaborated in the definition of Affinity's digital experience for its future online sales. In collaboration with its technology partner, we developed the Service Design and Product design project, maximizing the possibilities of SF Commerce and ensuring high coordination to meet the requirements and needs of the client.