Entry strategy to the digital sales channel in Central America for an agricultural inputs corporation.

We helped Disagro, a leader in the agricultural inputs market in Central America, to define its strategy to improve the relationship with its distribution channel through digitalization, in a process that included research, definition of the value proposition, design and technological development of the digital product, as well as the development of a new brand and its go to market strategy. The result is a platform called Cambiagro that is integrated into the company's value proposition and services.