Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

Salesforce Marketing Cloud use case strategy to transform marketing at a cruise line.

We collaborated with the company's customer experience area to exploit the Salesforce Marketing Cloud and Service Cloud through the construction of priority use cases highlighting the analysis of the traveler's journey. The project included stakeholder alignment, business intelligence integration and operational efficiency improvement to maximize customer lifetime value (CLTV).

Growth Strategy

Redefining the cruise line traveler experience to maximize customer lifetime value.

In an agile project with different phases, a roadmap was developed for Pullmantur's Digital Transformation and Customer Experience area, with phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as quick wins for immediate improvement, achieving a single vision of the customer throughout the company.