Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

69

Strategy

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Strategy

Collaboration in the development of the CX team.

Under the leadership of Leroy Merlin's Customer Experience team, we work to support them with a series of profiles that help them accelerate the implementation of specific initiatives to improve the omnichannel experience of the company's customers.

Product Strategy

A new app for the mobility experience.

As part of C14/Omnicom's digital experience team, we collaborated in the strategic development and user experience for the My CUPRA App, CUPRA's first connectivity application for electric vehicles, adapting to the specific needs of the mobility market and ensuring a comprehensive experience for users.

Product Strategy

Designing the Connected Services App for a Leading Mobility Brand

As part of the digital experience team at C14/Omnicom, we collaborated on the strategic vision and conceptualization of CUPRA’s connected services app. Through workshops, design sprints, and iterative testing, we helped transform traditional vehicles into connected objects—delivering a comprehensive and advanced user experience.

Product

Design evolution of Universia’s new brand identity.

Together with the Bank, we collaborated in the construction of the value offer and key benefits: new brand identity, evolution, visual identity, communication codes, verbal identity, digital design system, global communication manuals and toolkit, and channel strategy.

Product Strategy

Definition of the Digital Experience for the new Cupra brand.

We defined the digital experience for the new brand, Cupra, as part of the C14/Omnicom digital experience and design team, aligning the CX strategy with business objectives and customer needs. Through user research, interaction design and global deployment, we contributed to the launch of the brand.

Strategy

Integration of the end customer experience in Fluidra’s digital ecosystem.

We addressed the challenge of designing for end users in a traditional B2B model, finding implementable ideas that generate a win-win-win relationship between Fluidra, its local customers and end users. We conducted immersion workshops, interviews and ideation sessions, segmenting the audience and creating a needs map. We defined a catalog of more than 50 ideas, prioritizing and selecting some of them for their implementation plan.

Growth Strategy

Customer relationship improvement strategy through Marketing Cloud for a QSR.

We collaborated with Telepizza and its technology partner, in the implementation of Salesforce Marketing Cloud and Service Cloud to turn their data into competitive advantage. We lead the alignment of stakeholders and define relationship and data models, to build more than 70 use cases and journeys to increase your CLTV.

Strategy

Envisioning the future of the omnichannel digital experience for QSR.

In collaboration with the Digital Transformation area of Food Delivery Brands we created a Futures Design project to guide the transformation phases, understand and achieve their aspirational vision in their investment and global company context.

Product

Design of a new global ordering experience under a multi-brand, multi-market ecommerce and delivery SaaS.

At Food Delivery Brands, as Strategic Design and Digital Experiences partners, we collaborated in a two-year roadmap for the migration to a new SaaS specialized in QSR, designing new experiences and overseeing the implementation for all the group's global brands, ensuring continuous improvements and minimal impact on sales.

Product Strategy

Redefining the ordering system of a QSR group by analyzing employee and customer experience.

As part of an internal technological transformation process, we participated in a design process to improve the ordering experience in store, ecommerce and call center. We created a digital ordering experience for internal and customer tools, an intuitive implementation aligned with the company's strategy, generating a transversal and coherent experience in all markets and brands.

Product Strategy

Conceptualization of a digital platform for medical professionals based on a new standard of content consumption.

We designed an on-demand content platform for a global pharmaceutical company and defined an implementation roadmap. The result is a platform that reinvents the relationship with medical professionals through a personalized experience based on the construction of new content formats.

Strategy

Research for the definition of the new brand positioning.

We supported Merlin Properties in the brand repositioning process through qualitative research with the company's top executives in order to find a positioning space in line with the strategy for the coming years.

Growth Strategy

Mapping and optimization of the end-to-end recruitment process for a global digital university.

Together with the team of the International University of Valencia (VIU), we reviewed and mapped their student recruitment process with a methodological approach looking for quick wins and to standardize improvements for all programs. Focusing on user experience and personalization, the project maps the recruitment and information process through campaigns, applications, admissions interviews... with current and future technological capabilities, to detect areas of improvement and opportunities, contrasted with the real needs of students.

Strategy

Order journey mapping and QSR performance roadmap.

As part of Telepizza's digital transformation process, an “as is” mapping of the omnichannel user experience was carried out to develop a new relationship model. As a global partner, we worked on the digital CX vision, the blueprint and customer journey mapping, identifying opportunities and initiatives to improve the customer experience and align it with the company's strategic plan.

Product Strategy

Redefining the Role of the Digital Channel for a Global Telco in B2B.

We conducted a deep analysis of the internal and external needs of a global company in the Telco sector, mapping the customer journey and redefining the end-to-end digital platform and experience. We defined a strategy, created a design system, built a technological platform and redefined commercial content, integrating Pardot for lead scoring and processing.

Product Strategy

Redesign of private area for installers.

Based on a research process to identify friction points in the current web, we defined an user experience that would meet the needs and expectations of users, validating the proposed solution and aligning its viability with the technology team.