Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

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Strategy

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Growth

CRO strategy and eCommerce performance improvement at Leroy Merlin

After a process of immersion in the organization's data flows, teams and priorities, we defined a framework that integrates analysis, research and experimentation into a single continuous learning system. Our role has been to transform CRO into a strategic lever that connects data, customer experience and business, unifying signals from multiple sources and translating them into actionable decisions. The project has allowed us to accelerate local experimentation, give narrative to the impact and consolidate a collaborative model between UX, CX and CRO oriented to the continuous improvement of conversion and customer experience.

Growth Strategy

Customer relationship improvement strategy through Marketing Cloud for a QSR.

We collaborated with Telepizza and its technology partner, in the implementation of Salesforce Marketing Cloud and Service Cloud to turn their data into competitive advantage. We lead the alignment of stakeholders and define relationship and data models, to build more than 70 use cases and journeys to increase your CLTV.

Growth Product

A product and growth team to accelerate the digital experience and sales of a QSR.

We built a team and a new collaborative work model with Telepizza's retail marketing, digital, ecommerce and business intelligence teams. Through agile methodologies and a 100% data-driven approach, we provided strategic vision and daily activation, optimizing the business and evolving its customer relationship model.

Growth

Online advertising system for Telepizza.

We built a modular design system with the objective of creating consistency and gaining greater agility in the construction of digital campaigns and marketing journeys.

Product

Redesign in the migration of Pizza Hut’s global platform for Spain and Latin America.

We adapted Pizza Hut's global platform for the Spanish and Latin American market, adjusting it to the regional context. In three months, our multidisciplinary team worked with agile methodologies to execute the project, focusing on user experience and business needs.

Growth Product

Growth of Santander Open Academy metrics through experimentation.

In collaboration with the Bank's teams, we are working on a continuous improvement process to optimize conversion funnels and reduce user drop-off in critical parts of the navigation. Through iterations based on user behavior and motivation, experiments have been continuously launched to incrementally improve accessibility, experience and navigation.

Growth Product

Continuous e-commerce optimization of a QSR using Agile methodology.

We created a proprietary framework that united multidisciplinary teams to optimize Telepizza's digital assets, continuously launch AB experiments from a prioritized backlog and improve the platform in the short and long term, achieving standardization of processes and greater user knowledge.

Product

New content strategy to improve the recruitment process at VIU.

After extensive research, a content guide was created and pages were rewritten, highlighting previously unnoticed strengths. The project included the creation of new modules and partial upload to the CMS, resulting in a scalable and powerful narrative that satisfies all departments.

Growth

Implementation of initiatives to improve student recruitment through the personalization and automation of a digital native university.

With a user-centric approach and message personalization, a roadmap was developed to strengthen the connection with students through orchestration and automation of the process. The project included the synchronization of technology platforms for the creation of personalized journeys and other actions from a prioritized backlog with a dedicated Growth team.

Growth Strategy

Mapping and optimization of the end-to-end recruitment process for a global digital university.

Together with the team of the International University of Valencia (VIU), we reviewed and mapped their student recruitment process with a methodological approach looking for quick wins and to standardize improvements for all programs. Focusing on user experience and personalization, the project maps the recruitment and information process through campaigns, applications, admissions interviews... with current and future technological capabilities, to detect areas of improvement and opportunities, contrasted with the real needs of students.

Product

Redesign of a web platform to maximize the recruitment of a University.

Support to the marketing and commercial team in the redesign and development of the website of the Universidad Pontificia de Salamanca (UPSA) in order to optimize its performance as a tool to attract potential students.

Product

Curation and migration of content in the change of CMS of the university digital platform.

In the CMS change projects for UNIE, design and content challenges were faced with reduced time frames. The main task was to adapt the content to the new design, ensuring a homogeneous and clean presentation for the user. Thanks to the understanding of the CMS and technological needs, finding points of improvement and providing IT support, ensuring that 100% of the information was adjusted to launch times.

Product

Definition of the content strategy for a financial institution.

We supported the digital product team of Unión de Créditos Inmobiliarios (UCI) in the definition and creation of the new content strategy with the objective of supporting the acquisition in digital channels and supporting the brand positioning.

Product

Generating a content strategy to support sales on a telco’s global B2B business platform.

We implemented a content strategy to redesign Telefonica's global b2b site, transforming it into a content-driven sales tool. We conducted a research plan to create a Content Driven Design culture, making the TGS website to be used as a product catalog with personalized speeches, adapting a more relevant role in the organization.

Product Strategy

Redefining Universia: value offer, positioning and construction of a new digital experience.

We collaborated with the Bank's team in the conceptualization and launch of Universia's new value offer, transferring its new approach to employability in the evolution of branding and a new digital platform with new functionalities.

Growth Strategy

Ideation and construction of use cases for the implementation of Salesforce in the digital platforms of Santander Universities to improve user value.

We collaborate with the digital experience team in the ideation, mapping and documentation of use cases, prioritizing the most relevant to implement in the short term, evaluating their impact on the business, technical feasibility and value for the user, in order to enhance innovation and improve the user experience in all phases of the Journey.