Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

69

Strategy

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Product Strategy

Conceptualization of a digital platform for medical professionals based on a new standard of content consumption.

We designed an on-demand content platform for a global pharmaceutical company and defined an implementation roadmap. The result is a platform that reinvents the relationship with medical professionals through a personalized experience based on the construction of new content formats.

Product

A new content strategy to elevate the experience of a pharma’s digital platform for physicians.

We conducted a comprehensive audit of the content on the Pfizer Pro platform, defining a complete roadmap for future creation and curation. We coordinated conversations with users to understand their needs, audited existing content and established points for improvement. We created a detailed guide for the editorial team and updated the content with best practices. The result is a complete audit document and content guide, adapting modules according to learnings and gaining internal relevance in the sector.

Product

Resideño of the Digital Pro Platform to gain relevance with medical professionals of a pharmaceutical company.

We improved the use and recurrence of Pfizer Pro's online platform, specialized in vaccines, gene therapies and other pathologies, by evolving the architecture and content. We conducted an in-depth audit of the platform, understood the limitations of the CMS and designed a new navigation architecture based on physician interviews. We create a robust content strategy, boosting organic visibility and generating contact and business with professional and technical users.

Product

Order, structure and professional content management in a new global pharmaceutical digital platform.

The manual process includes creating templates, entering copy and documents, and migrating the information to the CMS, ensuring that each page conforms to the designed modules of the digital product.