Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

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Strategy

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Growth Strategy

Mapping and optimization of the end-to-end recruitment process for a global digital university.

Together with the team of the International University of Valencia (VIU), we reviewed and mapped their student recruitment process with a methodological approach looking for quick wins and to standardize improvements for all programs. Focusing on user experience and personalization, the project maps the recruitment and information process through campaigns, applications, admissions interviews... with current and future technological capabilities, to detect areas of improvement and opportunities, contrasted with the real needs of students.

Strategy

Research to understand the process of program search and selection by potential students.

We conducted qualitative research in five countries to understand the motivations and the process of searching and choosing a specific training center and program by a sample of different profiles of potential students in order to design the site to optimize the number of leads.

Product Strategy

Optimization of the recruitment process from a qualitative perspective of a leading educational institution.

Through qualitative research, we helped the IE (Instituto de Empresa) marketing and sales team to optimize the student recruitment process by identifying aspects that would improve navigation and awareness of IE's value proposition.