Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

45
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Product

Design evolution of Universia’s new brand identity.

Together with the Bank, we collaborated in the construction of the value offer and key benefits: new brand identity, evolution, visual identity, communication codes, verbal identity, digital design system, global communication manuals and toolkit, and channel strategy.

Growth Product

Growth of Santander Open Academy metrics through experimentation.

In collaboration with the Bank's teams, we are working on a continuous improvement process to optimize conversion funnels and reduce user drop-off in critical parts of the navigation. Through iterations based on user behavior and motivation, experiments have been continuously launched to incrementally improve accessibility, experience and navigation.

Product

New content strategy to improve the recruitment process at VIU.

After extensive research, a content guide was created and pages were rewritten, highlighting previously unnoticed strengths. The project included the creation of new modules and partial upload to the CMS, resulting in a scalable and powerful narrative that satisfies all departments.

Growth

Implementation of initiatives to improve student recruitment through the personalization and automation of a digital native university.

With a user-centric approach and message personalization, a roadmap was developed to strengthen the connection with students through orchestration and automation of the process. The project included the synchronization of technology platforms for the creation of personalized journeys and other actions from a prioritized backlog with a dedicated Growth team.

Growth Strategy

Mapping and optimization of the end-to-end recruitment process for a global digital university.

Together with the team of the International University of Valencia (VIU), we reviewed and mapped their student recruitment process with a methodological approach looking for quick wins and to standardize improvements for all programs. Focusing on user experience and personalization, the project maps the recruitment and information process through campaigns, applications, admissions interviews... with current and future technological capabilities, to detect areas of improvement and opportunities, contrasted with the real needs of students.

Product

Redesign of a web platform to maximize the recruitment of a University.

Support to the marketing and commercial team in the redesign and development of the website of the Universidad Pontificia de Salamanca (UPSA) in order to optimize its performance as a tool to attract potential students.

Product

Curation and migration of content in the change of CMS of the university digital platform.

In the CMS change projects for UNIE, design and content challenges were faced with reduced time frames. The main task was to adapt the content to the new design, ensuring a homogeneous and clean presentation for the user. Thanks to the understanding of the CMS and technological needs, finding points of improvement and providing IT support, ensuring that 100% of the information was adjusted to launch times.

Product

Redesign of the digital experience of Santander X.

We redesigned the digital experience of SantanderX aligning it with the new strategic proposal and user needs detected from the research.

Product

Design of Universia’s new digital platform.

As part of the digital experience team of Santander Universities, we collaborated in the construction of Universia's digital platform with a new strategy and roadmap of functionalities and services based on its new value offer.

Product Strategy

Redefining Universia: value offer, positioning and construction of a new digital experience.

We collaborated with the Bank's team in the conceptualization and launch of Universia's new value offer, transferring its new approach to employability in the evolution of branding and a new digital platform with new functionalities.

Product

Comprehensive redesign of the Santander Open Academy platform for a personalized experience.

We collaborated with Santander Scholarships to Santander Open Academy based on its new value proposition: from the structure of the offer to the architecture of the product, focusing on the real needs of the user. Through research, interviews and dynamics with stakeholders, we developed a product strategy that guarantees a personalized and efficient experience.

Growth Strategy

Ideation and construction of use cases for the implementation of Salesforce in the digital platforms of Santander Universities to improve user value.

We collaborate with the digital experience team in the ideation, mapping and documentation of use cases, prioritizing the most relevant to implement in the short term, evaluating their impact on the business, technical feasibility and value for the user, in order to enhance innovation and improve the user experience in all phases of the Journey.

Growth Product

A product and growth team for the growth of Santander Universities’ digital platforms.

We collaborate with Banco Santander and Santander Universities in the growth and impact of the Santander Open Academy and Santander X platforms by optimizing processes and improving the digital experience. We work with a growth-oriented team to improve user acquisition, platform performance, elevating the digital experience and driving engagement.

Product

Redesign of the web platform.

In collaboration with Ironhack's product and business team, and with a methodology based on research with potential students, we redesigned Ironhack's website experience to improve business KPIs. The process included an in-depth analysis of the needs and expectations of potential customers, followed by a phased and controlled launch plan to ensure a positive commercial impact.

Product

Design of new digital branding.

Definition, design and execution of Ironhack's new brand identity and application to the new web design.

Product Strategy

Optimization of the recruitment process from a qualitative perspective of a leading educational institution.

Through qualitative research, we helped the IE (Instituto de Empresa) marketing and sales team to optimize the student recruitment process by identifying aspects that would improve navigation and awareness of IE's value proposition.