Refinement, strategic alignment and evolution of the value proposition of a disruptive product of an insurer. Strategy We analyzed and refined the value proposition of DKV's Famedic product, creating a new 2.0 proposal that improves its efficiency and positioning. Through a new sales narrative and recruitment strategy, we validated the hypothesis with customers and stakeholders, establishing the product roadmap for the coming years. Let's Talk Form Name * Last name * Email * Phone number Company * What is your job position within the company? Would you like to tell us something? I confirm that I agree with the Privacy Policy and the Legal Notice * I agree to receive further information from Tribal Worldwide about its products or services, newsletter, or events. Captcha Submit Want to know more about this project? Write to us, tell us about your needs, and we'll get in touch to discuss them further. If you are human, leave this field blank.