Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

24

Product

71

Strategy

45
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Strategy

Redefinition of customer loyalty strategy for a health insurance company.

We collaborated with DKV's Strategic Marketing team in the evolution of the overall customer engagement strategy through the analysis of current strategy, customer segmentations, journeys and omnichannel communications and current automations.

Product

Design of a B2B direct selling solution in an industrial environment.

We defined, designed and developed the strategy, the design system and the digital product of an application for the direct sale of agricultural inputs based on previous research and using agile methodologies such as Design Sprints.

Strategy

Entry strategy to the digital sales channel in Central America for an agricultural inputs corporation.

We helped Disagro, a leader in the agricultural inputs market in Central America, to define its strategy to improve the relationship with its distribution channel through digitalization, in a process that included research, definition of the value proposition, design and technological development of the digital product, as well as the development of a new brand and its go to market strategy. The result is a platform called Cambiagro that is integrated into the company's value proposition and services.

Strategy

Research to identify areas for improvement in online shopping experience.

We supported Carolina Herrera's ecommerce team in the design and development of a qualitative research with fragrance, makeup and fashion shoppers with the objective of improving ecommerce performance by identifying potential navigation improvements that would translate into concrete design actions.

Growth

CRO strategy and performance improvement of Carolina Herrera’s ecommerce.

Through the design and execution of a CRO strategy for the fragrance, makeup and fashion categories, we accompanied Carolina Herrera's ecommerce team in improving the platform's business KPIs.

Product Strategy

A boost to the digital experience of a leading coffee shop chain in Central America through loyalty.

Using the Modular Design Sprint methodology, we conceptualized an MVP of the new Barista loyalty program in an App, transferring the physical values to the digital, personalizing the user experience to increase engagement and efficiency in the purchase process.

Strategy

Analysis, diagnosis and agile roadmap for the digitalization of services of a multinational industrial company.

We work with Bellota to research, align needs in different markets and build an orderly roadmap of prioritized, accessible, useful and consensual solutions to build new capabilities or digital services that match the service and sales model of their products.

Growth

Process of experimentation and continuous improvement of the digital experience of a global hotel company.

Evolving the CRO approach with business analytics and usability data, we coordinate the project from the approach to the execution of experiments, aligning with the client's internal teams, seeking a positive impact on platform metrics, ensuring integration with business objectives and continuous adaptation to site changes.

Growth

A team for the optimization process and continuous improvement in the design of the room booking engine of a digital hotel platform.

Tribal WW has participated within the Digital Experience team of a hotel chain in the behavioral analysis, user research, solution design and A/B Testing approach to improve the performance of the booking and contracting engine in its digital platform at a global level.

Product

Definition and agile construction of a digital solution for bank transfers on mobile devices.

Using the Design Sprint methodology, together with a multidisciplinary team from Banco Industrial, a new mobile transfer service with advanced functionalities for a complex market and banking context was conceptualized, designed and tested with real users.

Strategy

Defining the experience of a future e-commerce experience of a pet food company.

Based on the Salesforce ecosystem, we collaborated in the definition of Affinity's digital experience for its future online sales. In collaboration with its technology partner, we developed the Service Design and Product design project, maximizing the possibilities of SF Commerce and ensuring high coordination to meet the requirements and needs of the client.