Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

45
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Product

Digitalization of the insurance contracting process for seniors.

We implemented an insurance calculator designed specifically for seniors, facilitating the quoting and contracting process. We researched their needs and expectations, and designed an accessible and usable tool, validating the solution with real users.

Product

Optimization of a Home Insurance Quote Configurator.

We implemented a new version of NN's home insurance price calculator tool, optimizing the conversion funnel and facilitating user interaction. Through a design sprint, we designed the core flow and validated hypotheses with users, applying improvements in content and design, nurturing their design system.

Growth

Generation of ecommerce performance improvement hypotheses under CRO strategy.

Based on qualitative interviews with customers and behavioral analytical information, we proposed a backlog of hypotheses for improving KPIs to increase CLTV.

Product

Redesign of the digital experience to increase the commercial performance of a telco’s web platform and app.

Together with Lowi's business and digital team, we executed a redesign project of its main digital assets (private web area and app) to elevate and refresh its interface while building a renewed design system focused on the main sales flows with the objective of increasing the transactional ease and up/crosseling of products and services.

Strategy

Omnichannel strategy design for Europe to improve the relationship with doctors and nurses.

In collaboration with various stakeholders of one of the largest pharmaceutical companies in the world, we worked on the design of a relational strategy based on the in-depth knowledge of medical professionals. The project included the characterization of attitudinal profiles, the design of actionable customer journeys and the elaboration of a communication playbook with key messages and relevant channels.

Product

Redesign of the web platform.

In collaboration with Ironhack's product and business team, and with a methodology based on research with potential students, we redesigned Ironhack's website experience to improve business KPIs. The process included an in-depth analysis of the needs and expectations of potential customers, followed by a phased and controlled launch plan to ensure a positive commercial impact.

Product

Design of new digital branding.

Definition, design and execution of Ironhack's new brand identity and application to the new web design.

Strategy

Research to understand the process of program search and selection by potential students.

We conducted qualitative research in five countries to understand the motivations and the process of searching and choosing a specific training center and program by a sample of different profiles of potential students in order to design the site to optimize the number of leads.

Product

Evolution and creation of new functionalities and services.

By incorporating a number of design profiles to the Ingenico team, we support the company in the constant improvement of the application that gathers all its services to merchants at an international level.

Product

Redesign of the B2B Terminal Management Tool for large accounts.

In collaboration with the Key Accounts team, we supported and redesigned Ingenico's internal international key account terminal management tool to facilitate the management of a large volume of terminals based on previous research.

Product

Design of an application for the management of payment services to business owners.

Development and design of the MyIngenico App app and desktop platform, a priority relationship channel between the company and the owners of commercial establishments around the world, which includes marketplace services, customer service and after-sales services.

Strategy

Roadmap design for a new retail services application.

In collaboration with the headquarters and market teams, we supported the definition and design of a roadmap for a retail services application in three areas (Europe, Latin America and Asia), aligning strategy, internal capabilities, local customer needs and legislation in each market.

Strategy

Research for the design of a digital service for business owners.

We assisted the Ingenico team in the design and execution of a research project in five countries in order to lay the foundations of a relationship between the company and its customers based on the digital channel.

Strategy

Definition of value proposition and design of a global digital payment service to improve the relationship with merchant owners.

In collaboration with the marketing and operations teams of Ingenico, a world leader in payment methods, we carried out a project to design a series of digital services to improve the company's relationship with merchant owners.

Product Strategy

Optimization of the recruitment process from a qualitative perspective of a leading educational institution.

Through qualitative research, we helped the IE (Instituto de Empresa) marketing and sales team to optimize the student recruitment process by identifying aspects that would improve navigation and awareness of IE's value proposition.

Strategy

Research for the launch of a new product.

We designed and carried out a qualitative research with snack consumers to help one of Grefusa's brands in the positioning and launching strategy of a new product.