Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

24

Product

71

Strategy

45
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Growth Product

Growth of Santander Open Academy metrics through experimentation.

In collaboration with the Bank's teams, we are working on a continuous improvement process to optimize conversion funnels and reduce user drop-off in critical parts of the navigation. Through iterations based on user behavior and motivation, experiments have been continuously launched to incrementally improve accessibility, experience and navigation.

Growth Strategy

Ideation and construction of use cases for the implementation of Salesforce in the digital platforms of Santander Universities to improve user value.

We collaborate with the digital experience team in the ideation, mapping and documentation of use cases, prioritizing the most relevant to implement in the short term, evaluating their impact on the business, technical feasibility and value for the user, in order to enhance innovation and improve the user experience in all phases of the Journey.

Growth Product

A product and growth team for the growth of Santander Universities’ digital platforms.

We collaborate with Banco Santander and Santander Universities in the growth and impact of the Santander Open Academy and Santander X platforms by optimizing processes and improving the digital experience. We work with a growth-oriented team to improve user acquisition, platform performance, elevating the digital experience and driving engagement.

Growth

Construction of use cases for digital sales improvement in an insurance company.

We implemented product solutions to support Nationale Nederlanden's personalized sales strategy, creating communication materials and validating with users. We reviewed the customer journey, refined messages and defined the process for a better experience. The result is a smooth transition from offline to online sales, with omnichannel coordination and improvements in critical steps such as health declaration and policy payment.

Strategy

Roadmap design for a new retail services application.

In collaboration with the headquarters and market teams, we supported the definition and design of a roadmap for a retail services application in three areas (Europe, Latin America and Asia), aligning strategy, internal capabilities, local customer needs and legislation in each market.

Strategy

Definition of value proposition and design of a global digital payment service to improve the relationship with merchant owners.

In collaboration with the marketing and operations teams of Ingenico, a world leader in payment methods, we carried out a project to design a series of digital services to improve the company's relationship with merchant owners.

Strategy

Analysis and roadmap for the multilingual strategy of an insurance company.

We help build a criteria and define a roadmap that enhances an insurer's customer experience through language adaptation of touch points. Through a thorough analysis of the market, legislation, technology and existing assets, we identify the priority languages and the actions needed to align customer needs with the company's vision, ensuring a realistic and ambitious plan.

Strategy

Enrichment and validation of the Value Proposition of a health policy based on Telemedicine.

We incorporated new growth vectors and validated the value offer of DKV's Personal Doctor product. Through the deconstruction and reconstruction of the product, we created Lo-Fi prototypes that were validated with potential customers and sales channels, ensuring a successful launch aligned with market needs.

Strategy

Refinement, strategic alignment and evolution of the value proposition of a disruptive product of an insurer.

We analyzed and refined the value proposition of DKV's Famedic product, creating a new 2.0 proposal that improves its efficiency and positioning. Through a new sales narrative and recruitment strategy, we validated the hypothesis with customers and stakeholders, establishing the product roadmap for the coming years.

Strategy

Reconstruction of an internal Operational Model to work on the Customer Relationship Strategy of an insurance company.

We analyzed and mapped all the company's communications to build a new annual vision for each segment and a transversal operating model. We implemented a technological tool to coordinate different areas of the company and prioritize actions according to the objectives of the Customer Program, led by the Transformation Office as a key pillar in the Customer Experience.

Growth

Definition and prioritization of use cases for the automation of customized communications.

We design customized customer journeys use cases to generate engagement with different customer segments in DKV. Through in-depth business research and communications analysis, we optimize current plans and create segmented communications strategies, integrating new proposals and reinforcing customer loyalty through personalized points and triggers.

Growth

Collaboration in optimizing the commercial performance of digital assets.

By analyzing user behavioral data, we assist the marketing team in the generation and implementation of proposals to improve the ability to attract new customers from various digital assets.

Growth

Design of an Online Advertising System for time optimization.

We implemented a new work methodology in creative teams to streamline processes and improve the quality of deliverables and digital production with technical knowledge and organizing a system based on shared libraries. Once the design system was developed, we integrated it into the Online Communication System to meet all the optimization objectives of a financial institution.