Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

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Strategy

Definition of value proposition and design of a global digital payment service to improve the relationship with merchant owners.

In collaboration with the marketing and operations teams of Ingenico, a world leader in payment methods, we carried out a project to design a series of digital services to improve the company's relationship with merchant owners.

Strategy

Analysis and roadmap for the multilingual strategy of an insurance company.

We help build a criteria and define a roadmap that enhances an insurer's customer experience through language adaptation of touch points. Through a thorough analysis of the market, legislation, technology and existing assets, we identify the priority languages and the actions needed to align customer needs with the company's vision, ensuring a realistic and ambitious plan.

Strategy

Challenging assumed knowledge about customers captured by digital channel to elevate its impact on a health insurance company.

In order to understand and challenge assumed commercial biases, we delved into the behavior of customers according to different digital sales channels, their offers, on boarding, expectations and specific customer value. Together with the insurer, we built a new definition of the importance of this customer typology, established a roadmap of more than 30 initiatives and opportunities to improve the segment's impact on the company's customer portfolio in terms of acquisition, on boarding and retention.

Strategy

Design of a plan to improve the attraction and loyalty of foreign clients of an insurance company.

We collaborated with an insurance company in the design of a methodology to identify and implement initiatives to maximize the CLTV of their foreign clients. Through interviews, data analysis and co-creation sessions, we structured and prioritized initiatives to improve the acquisition, recruitment, experience, loyalty and retention of this segment, ensuring a stronger and more personalized relationship.

Strategy

Redefinition of customer loyalty strategy for a health insurance company.

We collaborated with DKV's Strategic Marketing team in the evolution of the overall customer engagement strategy through the analysis of current strategy, customer segmentations, journeys and omnichannel communications and current automations.