Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

24

Product

71

Strategy

45
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Product

Design evolution of Universia’s new brand identity.

Together with the Bank, we collaborated in the construction of the value offer and key benefits: new brand identity, evolution, visual identity, communication codes, verbal identity, digital design system, global communication manuals and toolkit, and channel strategy.

Growth Product

Growth of Santander Open Academy metrics through experimentation.

In collaboration with the Bank's teams, we are working on a continuous improvement process to optimize conversion funnels and reduce user drop-off in critical parts of the navigation. Through iterations based on user behavior and motivation, experiments have been continuously launched to incrementally improve accessibility, experience and navigation.

Product

Definition of the content strategy for a financial institution.

We supported the digital product team of Unión de Créditos Inmobiliarios (UCI) in the definition and creation of the new content strategy with the objective of supporting the acquisition in digital channels and supporting the brand positioning.

Product

Redesign of the digital experience of Santander X.

We redesigned the digital experience of SantanderX aligning it with the new strategic proposal and user needs detected from the research.

Product

Design of Universia’s new digital platform.

As part of the digital experience team of Santander Universities, we collaborated in the construction of Universia's digital platform with a new strategy and roadmap of functionalities and services based on its new value offer.

Product Strategy

Redefining Universia: value offer, positioning and construction of a new digital experience.

We collaborated with the Bank's team in the conceptualization and launch of Universia's new value offer, transferring its new approach to employability in the evolution of branding and a new digital platform with new functionalities.

Product

Comprehensive redesign of the Santander Open Academy platform for a personalized experience.

We collaborated with Santander Scholarships to Santander Open Academy based on its new value proposition: from the structure of the offer to the architecture of the product, focusing on the real needs of the user. Through research, interviews and dynamics with stakeholders, we developed a product strategy that guarantees a personalized and efficient experience.

Growth Strategy

Ideation and construction of use cases for the implementation of Salesforce in the digital platforms of Santander Universities to improve user value.

We collaborate with the digital experience team in the ideation, mapping and documentation of use cases, prioritizing the most relevant to implement in the short term, evaluating their impact on the business, technical feasibility and value for the user, in order to enhance innovation and improve the user experience in all phases of the Journey.

Growth Product

A product and growth team for the growth of Santander Universities’ digital platforms.

We collaborate with Banco Santander and Santander Universities in the growth and impact of the Santander Open Academy and Santander X platforms by optimizing processes and improving the digital experience. We work with a growth-oriented team to improve user acquisition, platform performance, elevating the digital experience and driving engagement.

Growth

Construction of use cases for digital sales improvement in an insurance company.

We implemented product solutions to support Nationale Nederlanden's personalized sales strategy, creating communication materials and validating with users. We reviewed the customer journey, refined messages and defined the process for a better experience. The result is a smooth transition from offline to online sales, with omnichannel coordination and improvements in critical steps such as health declaration and policy payment.

Product

Digitalization of the insurance contracting process for seniors.

We implemented an insurance calculator designed specifically for seniors, facilitating the quoting and contracting process. We researched their needs and expectations, and designed an accessible and usable tool, validating the solution with real users.

Product

Optimization of a Home Insurance Quote Configurator.

We implemented a new version of NN's home insurance price calculator tool, optimizing the conversion funnel and facilitating user interaction. Through a design sprint, we designed the core flow and validated hypotheses with users, applying improvements in content and design, nurturing their design system.

Product

Evolution and creation of new functionalities and services.

By incorporating a number of design profiles to the Ingenico team, we support the company in the constant improvement of the application that gathers all its services to merchants at an international level.

Product

Redesign of the B2B Terminal Management Tool for large accounts.

In collaboration with the Key Accounts team, we supported and redesigned Ingenico's internal international key account terminal management tool to facilitate the management of a large volume of terminals based on previous research.

Product

Design of an application for the management of payment services to business owners.

Development and design of the MyIngenico App app and desktop platform, a priority relationship channel between the company and the owners of commercial establishments around the world, which includes marketplace services, customer service and after-sales services.

Strategy

Roadmap design for a new retail services application.

In collaboration with the headquarters and market teams, we supported the definition and design of a roadmap for a retail services application in three areas (Europe, Latin America and Asia), aligning strategy, internal capabilities, local customer needs and legislation in each market.