Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

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Product

Design evolution of Universia’s new brand identity.

Together with the Bank, we collaborated in the construction of the value offer and key benefits: new brand identity, evolution, visual identity, communication codes, verbal identity, digital design system, global communication manuals and toolkit, and channel strategy.

Growth Product

Growth of Santander Open Academy metrics through experimentation.

In collaboration with the Bank's teams, we are working on a continuous improvement process to optimize conversion funnels and reduce user drop-off in critical parts of the navigation. Through iterations based on user behavior and motivation, experiments have been continuously launched to incrementally improve accessibility, experience and navigation.

Growth Strategy

Mapping and optimization of the end-to-end recruitment process for a global digital university.

Together with the team of the International University of Valencia (VIU), we reviewed and mapped their student recruitment process with a methodological approach looking for quick wins and to standardize improvements for all programs. Focusing on user experience and personalization, the project maps the recruitment and information process through campaigns, applications, admissions interviews... with current and future technological capabilities, to detect areas of improvement and opportunities, contrasted with the real needs of students.

Product

Redesign of a web platform to maximize the recruitment of a University.

Support to the marketing and commercial team in the redesign and development of the website of the Universidad Pontificia de Salamanca (UPSA) in order to optimize its performance as a tool to attract potential students.

Product

Redesign of the digital experience of Santander X.

We redesigned the digital experience of SantanderX aligning it with the new strategic proposal and user needs detected from the research.

Product

Design of Universia’s new digital platform.

As part of the digital experience team of Santander Universities, we collaborated in the construction of Universia's digital platform with a new strategy and roadmap of functionalities and services based on its new value offer.

Product Strategy

Redefining Universia: value offer, positioning and construction of a new digital experience.

We collaborated with the Bank's team in the conceptualization and launch of Universia's new value offer, transferring its new approach to employability in the evolution of branding and a new digital platform with new functionalities.

Product

Comprehensive redesign of the Santander Open Academy platform for a personalized experience.

We collaborated with Santander Scholarships to Santander Open Academy based on its new value proposition: from the structure of the offer to the architecture of the product, focusing on the real needs of the user. Through research, interviews and dynamics with stakeholders, we developed a product strategy that guarantees a personalized and efficient experience.

Growth Strategy

Ideation and construction of use cases for the implementation of Salesforce in the digital platforms of Santander Universities to improve user value.

We collaborate with the digital experience team in the ideation, mapping and documentation of use cases, prioritizing the most relevant to implement in the short term, evaluating their impact on the business, technical feasibility and value for the user, in order to enhance innovation and improve the user experience in all phases of the Journey.

Growth Product

A product and growth team for the growth of Santander Universities’ digital platforms.

We collaborate with Banco Santander and Santander Universities in the growth and impact of the Santander Open Academy and Santander X platforms by optimizing processes and improving the digital experience. We work with a growth-oriented team to improve user acquisition, platform performance, elevating the digital experience and driving engagement.

Product

Redesign of the web platform.

In collaboration with Ironhack's product and business team, and with a methodology based on research with potential students, we redesigned Ironhack's website experience to improve business KPIs. The process included an in-depth analysis of the needs and expectations of potential customers, followed by a phased and controlled launch plan to ensure a positive commercial impact.

Strategy

Research to understand the process of program search and selection by potential students.

We conducted qualitative research in five countries to understand the motivations and the process of searching and choosing a specific training center and program by a sample of different profiles of potential students in order to design the site to optimize the number of leads.

Product Strategy

Optimization of the recruitment process from a qualitative perspective of a leading educational institution.

Through qualitative research, we helped the IE (Instituto de Empresa) marketing and sales team to optimize the student recruitment process by identifying aspects that would improve navigation and awareness of IE's value proposition.

Product

Redesign of EAE Madrid’s digital platform aligned with new value proposition.

Aligned with the EAE Madrid team, we redesigned the new architecture of the business school's web platform to clearly transmit the new value proposition in order to maximize the attraction of potential students.

Strategy

Definition of value proposition and roadmap for the implementation of EAE Madrid initiatives.

We collaborated with the EAE Madrid team in the definition of its value proposition and the attributes that should support it, as well as in the design of a plan of specific initiatives aligned with that proposition that would help in its activation and evolution for the coming years.