Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

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Product

Agile design of a new digital experience focused on the conversion of hotel resorts.

Definition and construction of a digital solution to help boost sales conversion for two new resorts within the digital ecosystem of a hotel group, looking for a scalable solution to future projects of the group with a strong visual impact that highlights the value offer of the resorts.

Growth

Salesforce Marketing Cloud use case strategy to transform marketing at a cruise line.

We collaborated with the company's customer experience area to exploit the Salesforce Marketing Cloud and Service Cloud through the construction of priority use cases highlighting the analysis of the traveler's journey. The project included stakeholder alignment, business intelligence integration and operational efficiency improvement to maximize customer lifetime value (CLTV).

Growth Strategy

Redefining the cruise line traveler experience to maximize customer lifetime value.

In an agile project with different phases, a roadmap was developed for Pullmantur's Digital Transformation and Customer Experience area, with phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as quick wins for immediate improvement, achieving a single vision of the customer throughout the company.

Product

Conceptualization and design of a new website for the global wedding business of a leading hotelier.

We helped a hotel chain define and build a digital solution to capture leads from users interested in weddings. We lead the research and design, creating a visually appealing experience aligned with the interests of all stakeholders, integrating the site into the digital ecosystem of the chain and supporting its wedding business.

Product

Redesign of the My Barceló private area to improve the user experience.

We redesigned the main flows/screens of the public and private area of My Barceló, aligning the project with the business objectives and the new conditions of the membership program.

Growth

Process of experimentation and continuous improvement of the digital experience of a global hotel company.

Evolving the CRO approach with business analytics and usability data, we coordinate the project from the approach to the execution of experiments, aligning with the client's internal teams, seeking a positive impact on platform metrics, ensuring integration with business objectives and continuous adaptation to site changes.

Product

Reconstruction, refactoring and Evolution of the Design System of a leading hotel chain.

Through the technical migration to Figma and the implementation of a new architecture and governance, the fundamental foundations of the Design System were established, integrating new libraries and project guidelines with the existing ones of the previous platform, ensuring a flexible and scalable source of truth and a smooth transition of the new system by the internal teams through detailed documentation and responsive reconstruction.

Growth

A team for the optimization process and continuous improvement in the design of the room booking engine of a digital hotel platform.

Tribal WW has participated within the Digital Experience team of a hotel chain in the behavioral analysis, user research, solution design and A/B Testing approach to improve the performance of the booking and contracting engine in its digital platform at a global level.

Product

Design Ops and Design System refactoring.

We supported Atrápalo in the definition and implementation of an operational model of migration to Figma that would allow the efficient and controlled exploitation of the tool by the design and development team; accompanied by a standard of documentation and native re-build sanitized in Figma.