Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

45
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Strategy

Refinement, strategic alignment and evolution of the value proposition of a disruptive product of an insurer.

We analyzed and refined the value proposition of DKV's Famedic product, creating a new 2.0 proposal that improves its efficiency and positioning. Through a new sales narrative and recruitment strategy, we validated the hypothesis with customers and stakeholders, establishing the product roadmap for the coming years.

Growth

Definition and prioritization of use cases for the automation of customized communications.

We design customized customer journeys use cases to generate engagement with different customer segments in DKV. Through in-depth business research and communications analysis, we optimize current plans and create segmented communications strategies, integrating new proposals and reinforcing customer loyalty through personalized points and triggers.

Strategy

Entry strategy to the digital sales channel in Central America for an agricultural inputs corporation.

We helped Disagro, a leader in the agricultural inputs market in Central America, to define its strategy to improve the relationship with its distribution channel through digitalization, in a process that included research, definition of the value proposition, design and technological development of the digital product, as well as the development of a new brand and its go to market strategy. The result is a platform called Cambiagro that is integrated into the company's value proposition and services.

Growth

Collaboration in optimizing the commercial performance of digital assets.

By analyzing user behavioral data, we assist the marketing team in the generation and implementation of proposals to improve the ability to attract new customers from various digital assets.

Growth

Design of an Online Advertising System for time optimization.

We implemented a new work methodology in creative teams to streamline processes and improve the quality of deliverables and digital production with technical knowledge and organizing a system based on shared libraries. Once the design system was developed, we integrated it into the Online Communication System to meet all the optimization objectives of a financial institution.

Strategy

Research to identify areas for improvement in online shopping experience.

We supported Carolina Herrera's ecommerce team in the design and development of a qualitative research with fragrance, makeup and fashion shoppers with the objective of improving ecommerce performance by identifying potential navigation improvements that would translate into concrete design actions.

Growth

CRO strategy and performance improvement of Carolina Herrera’s ecommerce.

Through the design and execution of a CRO strategy for the fragrance, makeup and fashion categories, we accompanied Carolina Herrera's ecommerce team in improving the platform's business KPIs.

Growth

Process of experimentation and continuous improvement of the digital experience of a global hotel company.

Evolving the CRO approach with business analytics and usability data, we coordinate the project from the approach to the execution of experiments, aligning with the client's internal teams, seeking a positive impact on platform metrics, ensuring integration with business objectives and continuous adaptation to site changes.

Growth

A team for the optimization process and continuous improvement in the design of the room booking engine of a digital hotel platform.

Tribal WW has participated within the Digital Experience team of a hotel chain in the behavioral analysis, user research, solution design and A/B Testing approach to improve the performance of the booking and contracting engine in its digital platform at a global level.

Growth

Definition of new relationship models and journeys through Marketing Cloud for a pet food company.

We help define the digital experience of a food company for its future online sales, helping in the definition of new journeys, campaigns and use cases through Marketing Cloud in collaboration with its technology partners.

Strategy

Defining the experience of a future e-commerce experience of a pet food company.

Based on the Salesforce ecosystem, we collaborated in the definition of Affinity's digital experience for its future online sales. In collaboration with its technology partner, we developed the Service Design and Product design project, maximizing the possibilities of SF Commerce and ensuring high coordination to meet the requirements and needs of the client.