Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

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Strategy

Definition of value proposition and roadmap for the implementation of EAE Madrid initiatives.

We collaborated with the EAE Madrid team in the definition of its value proposition and the attributes that should support it, as well as in the design of a plan of specific initiatives aligned with that proposition that would help in its activation and evolution for the coming years.

Strategy

Identification of areas for improvement in the online shopping experience.

Design and development of a qualitative research with fashion shoppers identifying potential improvements in navigation that would translate into concrete design actions.

Growth Strategy

CRO strategy and ecommerce performance improvement.

We accompanied the brand's ecommerce team in improving the platform's business KPIs by designing and executing a CRO strategy for the fragrance and fashion categories.

Strategy

Analysis and roadmap for the multilingual strategy of an insurance company.

We help build a criteria and define a roadmap that enhances an insurer's customer experience through language adaptation of touch points. Through a thorough analysis of the market, legislation, technology and existing assets, we identify the priority languages and the actions needed to align customer needs with the company's vision, ensuring a realistic and ambitious plan.

Strategy

Enrichment and validation of the Value Proposition of a health policy based on Telemedicine.

We incorporated new growth vectors and validated the value offer of DKV's Personal Doctor product. Through the deconstruction and reconstruction of the product, we created Lo-Fi prototypes that were validated with potential customers and sales channels, ensuring a successful launch aligned with market needs.

Strategy

Refinement, strategic alignment and evolution of the value proposition of a disruptive product of an insurer.

We analyzed and refined the value proposition of DKV's Famedic product, creating a new 2.0 proposal that improves its efficiency and positioning. Through a new sales narrative and recruitment strategy, we validated the hypothesis with customers and stakeholders, establishing the product roadmap for the coming years.

Strategy

Challenging assumed knowledge about customers captured by digital channel to elevate its impact on a health insurance company.

In order to understand and challenge assumed commercial biases, we delved into the behavior of customers according to different digital sales channels, their offers, on boarding, expectations and specific customer value. Together with the insurer, we built a new definition of the importance of this customer typology, established a roadmap of more than 30 initiatives and opportunities to improve the segment's impact on the company's customer portfolio in terms of acquisition, on boarding and retention.

Strategy

Design of a plan to improve the attraction and loyalty of foreign clients of an insurance company.

We collaborated with an insurance company in the design of a methodology to identify and implement initiatives to maximize the CLTV of their foreign clients. Through interviews, data analysis and co-creation sessions, we structured and prioritized initiatives to improve the acquisition, recruitment, experience, loyalty and retention of this segment, ensuring a stronger and more personalized relationship.

Strategy

Reconstruction of an internal Operational Model to work on the Customer Relationship Strategy of an insurance company.

We analyzed and mapped all the company's communications to build a new annual vision for each segment and a transversal operating model. We implemented a technological tool to coordinate different areas of the company and prioritize actions according to the objectives of the Customer Program, led by the Transformation Office as a key pillar in the Customer Experience.

Strategy

Redefinition of customer loyalty strategy for a health insurance company.

We collaborated with DKV's Strategic Marketing team in the evolution of the overall customer engagement strategy through the analysis of current strategy, customer segmentations, journeys and omnichannel communications and current automations.

Product

Design of a B2B direct selling solution in an industrial environment.

We defined, designed and developed the strategy, the design system and the digital product of an application for the direct sale of agricultural inputs based on previous research and using agile methodologies such as Design Sprints.

Strategy

Entry strategy to the digital sales channel in Central America for an agricultural inputs corporation.

We helped Disagro, a leader in the agricultural inputs market in Central America, to define its strategy to improve the relationship with its distribution channel through digitalization, in a process that included research, definition of the value proposition, design and technological development of the digital product, as well as the development of a new brand and its go to market strategy. The result is a platform called Cambiagro that is integrated into the company's value proposition and services.

Strategy

Research to identify areas for improvement in online shopping experience.

We supported Carolina Herrera's ecommerce team in the design and development of a qualitative research with fragrance, makeup and fashion shoppers with the objective of improving ecommerce performance by identifying potential navigation improvements that would translate into concrete design actions.

Product Strategy

A boost to the digital experience of a leading coffee shop chain in Central America through loyalty.

Using the Modular Design Sprint methodology, we conceptualized an MVP of the new Barista loyalty program in an App, transferring the physical values to the digital, personalizing the user experience to increase engagement and efficiency in the purchase process.

Strategy

Analysis, diagnosis and agile roadmap for the digitalization of services of a multinational industrial company.

We work with Bellota to research, align needs in different markets and build an orderly roadmap of prioritized, accessible, useful and consensual solutions to build new capabilities or digital services that match the service and sales model of their products.

Product

Definition and agile construction of a digital solution for bank transfers on mobile devices.

Using the Design Sprint methodology, together with a multidisciplinary team from Banco Industrial, a new mobile transfer service with advanced functionalities for a complex market and banking context was conceptualized, designed and tested with real users.