Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Growth

Salesforce Marketing Cloud use case strategy to transform marketing at a cruise line.

We collaborated with the company's customer experience area to exploit the Salesforce Marketing Cloud and Service Cloud through the construction of priority use cases highlighting the analysis of the traveler's journey. The project included stakeholder alignment, business intelligence integration and operational efficiency improvement to maximize customer lifetime value (CLTV).

Growth Strategy

Redefining the cruise line traveler experience to maximize customer lifetime value.

In an agile project with different phases, a roadmap was developed for Pullmantur's Digital Transformation and Customer Experience area, with phases of immersion, definition and prioritization of initiatives, and the implementation of use cases in Salesforce Marketing Cloud as quick wins for immediate improvement, achieving a single vision of the customer throughout the company.

Growth

Process of experimentation and continuous improvement of the digital experience of a global hotel company.

Evolving the CRO approach with business analytics and usability data, we coordinate the project from the approach to the execution of experiments, aligning with the client's internal teams, seeking a positive impact on platform metrics, ensuring integration with business objectives and continuous adaptation to site changes.

Growth

A team for the optimization process and continuous improvement in the design of the room booking engine of a digital hotel platform.

Tribal WW has participated within the Digital Experience team of a hotel chain in the behavioral analysis, user research, solution design and A/B Testing approach to improve the performance of the booking and contracting engine in its digital platform at a global level.