Case Studies

Discover some of the success stories where we’ve helped our clients overcome diverse challenges and achieve their goals.

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Growth

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Product

71

Strategy

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Product Strategy

Redesign of app to improve customer engagement

The company aimed to increase the CLTV of its customers by increasing customer loyalty. To do so, we assisted the digital product team in a research process with real estate buyers. With what we learned from that research, we defined a design strategy, worked through a series of joint ideation and prioritization meetings, and defined the key flows and screens of the application.

Growth

CRO strategy and eCommerce performance improvement at Leroy Merlin

After a process of immersion in the organization's data flows, teams and priorities, we defined a framework that integrates analysis, research and experimentation into a single continuous learning system. Our role has been to transform CRO into a strategic lever that connects data, customer experience and business, unifying signals from multiple sources and translating them into actionable decisions. The project has allowed us to accelerate local experimentation, give narrative to the impact and consolidate a collaborative model between UX, CX and CRO oriented to the continuous improvement of conversion and customer experience.

Product Strategy

Definition of the value proposition of a platform that gathers advantages for customers.

After a process of immersion and understanding of the vision of different teams and departments (customer experience, marketing, commercial), we jointly defined the company's value proposition of a common space that would strengthen the brand's relationship with its customers.

Strategy

Strategic alignment of UNIE University’s leadership team

Through ideation dynamics and prioritization of initiatives, we support UNIE's management team in its strategic alignment in order to achieve its objectives for the coming years.

Strategy

Collaboration in the development of the CX team.

Under the leadership of Leroy Merlin's Customer Experience team, we work to support them with a series of profiles that help them accelerate the implementation of specific initiatives to improve the omnichannel experience of the company's customers.

Product Strategy

A new app for the mobility experience.

As part of C14/Omnicom's digital experience team, we collaborated in the strategic development and user experience for the My CUPRA App, CUPRA's first connectivity application for electric vehicles, adapting to the specific needs of the mobility market and ensuring a comprehensive experience for users.

Product Strategy

Designing the Connected Services App for a Leading Mobility Brand

As part of the digital experience team at C14/Omnicom, we collaborated on the strategic vision and conceptualization of CUPRA’s connected services app. Through workshops, design sprints, and iterative testing, we helped transform traditional vehicles into connected objects—delivering a comprehensive and advanced user experience.

Product

Design evolution of Universia’s new brand identity.

Together with the Bank, we collaborated in the construction of the value offer and key benefits: new brand identity, evolution, visual identity, communication codes, verbal identity, digital design system, global communication manuals and toolkit, and channel strategy.

Product Strategy

Definition of the Digital Experience for the new Cupra brand.

We defined the digital experience for the new brand, Cupra, as part of the C14/Omnicom digital experience and design team, aligning the CX strategy with business objectives and customer needs. Through user research, interaction design and global deployment, we contributed to the launch of the brand.

Strategy

Integration of the end customer experience in Fluidra’s digital ecosystem.

We addressed the challenge of designing for end users in a traditional B2B model, finding implementable ideas that generate a win-win-win relationship between Fluidra, its local customers and end users. We conducted immersion workshops, interviews and ideation sessions, segmenting the audience and creating a needs map. We defined a catalog of more than 50 ideas, prioritizing and selecting some of them for their implementation plan.

Growth Strategy

Customer relationship improvement strategy through Marketing Cloud for a QSR.

We collaborated with Telepizza and its technology partner, in the implementation of Salesforce Marketing Cloud and Service Cloud to turn their data into competitive advantage. We lead the alignment of stakeholders and define relationship and data models, to build more than 70 use cases and journeys to increase your CLTV.

Growth Product

A product and growth team to accelerate the digital experience and sales of a QSR.

We built a team and a new collaborative work model with Telepizza's retail marketing, digital, ecommerce and business intelligence teams. Through agile methodologies and a 100% data-driven approach, we provided strategic vision and daily activation, optimizing the business and evolving its customer relationship model.

Growth

Online advertising system for Telepizza.

We built a modular design system with the objective of creating consistency and gaining greater agility in the construction of digital campaigns and marketing journeys.

Strategy

Envisioning the future of the omnichannel digital experience for QSR.

In collaboration with the Digital Transformation area of Food Delivery Brands we created a Futures Design project to guide the transformation phases, understand and achieve their aspirational vision in their investment and global company context.

Product

Redesign in the migration of Pizza Hut’s global platform for Spain and Latin America.

We adapted Pizza Hut's global platform for the Spanish and Latin American market, adjusting it to the regional context. In three months, our multidisciplinary team worked with agile methodologies to execute the project, focusing on user experience and business needs.

Product Strategy

Redefining the ordering system of a QSR group by analyzing employee and customer experience.

As part of an internal technological transformation process, we participated in a design process to improve the ordering experience in store, ecommerce and call center. We created a digital ordering experience for internal and customer tools, an intuitive implementation aligned with the company's strategy, generating a transversal and coherent experience in all markets and brands.